Whole Foods Predicts We'll Be Going Vegan in 2018

And eating more flowers, apparently.

 The Trending Foods of 2018, According to Whole Foods
Photography by PHUONG NGUYEN

It seems like it was just last week we were rounding up some of this year’s biggest food trends (because it was), but it’s almost December and that means it’s time to look to the future. Specifically, the future of food. We can’t keep eating unicorn toast forever, after all.

And it looks like Whole Foods Market is on the same page: The grocery store just released its predictions for 2018’s food trends, and some of them are pretty interesting. To determine what foods make the list, Whole Foods recruited its trend-spotters to analyze consumer trends across the retailer’s departments.

The overarching consensus? 2018 is going to be a lot more wellness-driven. From super powders to more plant-based snacks to something called “functional mushrooms,” Whole Foods is predicting a nationwide health kick.

 Whole Foods Food Trends 2018 - sparkling beverages
Photography by WHOLE FOODS

Starting with super powders—i.e. turmeric, spirulina, maca root—that can easily be tossed into lattes and smoothies and moving onto plant-derived sparkling beverages that are a far cry from sugary sodas, Whole Foods is forecasting small healthy changes we can make to our diets. And yes, this includes “functional mushrooms”; a trend that sees mushroom varieties like reishi and chaga added to in everything from coffee to broth to even cocoa.

Whole Foods is also estimating a rise in the popularity of plant-based diets. Citing technology which can create vegan dishes that look suspiciously like non-vegan dishes (“bleeding” vegan burgers and sushi-grade “not-tuna” made from tomatoes, anyone?), the retailer believes that the amount of plant-based substitutes for popular food items make it an easy choice.

 Vegan Food Trend 2018
Photography by WHOLE FOODS

The report also includes trends like edible flowers, Middle Eastern cuisine, and puffed snacks. Oh, and it looks like tacos aren’t going anywhere anytime soon: Per Whole Foods, this street-food star is being repurposed for all meals of the day and reinvented in new kinds of wrappers and fillings. We may be seeing seaweed-wrapped, poke-filled tacos in the near future.


 Food Trends 2018 - Middle Eastern Cuisine
Photography by WHOLE FOODS

Interestingly enough, Whole Foods also added two non-food specific trend set to hit the industry in 2018. “Transparency 2.0” and “Root-to-Stem” close out the list of predictions, and both are tied to the overarching theme of sustainability.

This means detailed product labels that tell exactly where and how consumers’ food was sourced and recipes that make use of entire fruits and vegetables to reduce food waste. If these predictions are any indication, we’re in for a much more eco-friendly 2018.

Published on November 06, 2017 - 8:00am EST

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