After announcing this new deal in May 2018, Whole Foods initially tested it only in its Florida stores. Apparently, it went so well, as of June 27, Prime member savings will be available nationwide. Online shoppers won’t miss out on this deal either, as those getting their Whole Foods goodies via Prime Now (currently only out in select markets, with plans to expand throughout the year) are also eligible for the new savings.
“Customer feedback has been overwhelmingly positive—in fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen,” said Sibay.
Considering one of the first things Amazon did upon buying Whole Foods was reduce store prices, this move is welcome—but not entirely surprising. According to Amazon, the aim following the acquisition was to make the chain more accessible, in order to make it easier for people to eat organic, and not have to sacrifice quality for price.
“We’re determined to make healthy and organic food affordable for everyone. Everyone should be able to eat Whole Foods Market quality—we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” Jeff Wilke, the CEO of Amazon Worldwide Consumer, said in a statement.
That’s right. “Whole paycheck” no more: You’ll now be able to buy all the organic avocados and responsibly-farmed tilapia you need without having to take out a second mortgage. The price cuts have so far been applied to all the bestselling grocery staples, with produce, meats, fish, and dairy among the newly-discounted items.
That said, Amazon-friendly prices aren’t the only changes we’ve seen as a result of the $13.7 billion deal: The online retail giant’s presence is felt more literally in Whole Foods, too. Amazon Lockers, a delivery system that allows customers to pick up their products at a destination instead of having them shipped to their homes, is available in select Whole Foods stores.
“By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission, and reach more people with Whole Foods Market’s high-quality, natural, and organic food,” said Whole Foods CEO and co-founder John Mackey. “As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers.”
It seems these changes are only part of Amazon’s growing interest in the food industry—the company is also rumored to be launching a meal delivery service in the near future. But don’t worry, Whole Foods fans: While structural changes continue to be made, the actual products will remain untouched. Your umeboshi plums aren’t going anywhere any time soon.