Anthropologie has quietly built a beauty and wellness mecca that is nearly unrivaled in its clever and unique picks. From indie beauty brands to hard-to-find organic protein powders to crystal-infused water bottles, they are becoming the go-to destination for all things wellness.
And they are about to take that wellness a step even further: Anthropologie is opening dedicated shop-in-shops. Beginning June 25, they’ll open Wellness by Anthropologie shops in 12 Anthro stores across the US, from Texas to Arizona to California to New York.
The shop-within-a-shop will have the same thoughtful curation as online, but making it more readily available to those who value an in-person shopping experience. Each space will measure roughly 1,000 square feet, and will feature more than 500 products from over 100 brands. As is the case with their online selection, the focus of the products will be more on inner beauty and wellness, rather than beauty for beauty’s sake. Anthro has long stuck to the philosophy that "healthy is happy, nature nurtures, and beauty begins within."
When talking about their customer, Catherine Moellering, GMM of Anthropologie Beauty, notes. “She looks for meaningful solutions that are simple and convenient, allowing her to easily incorporate healthy practices into her everyday life.”
To see more about what items are available, and where the locations will be, head to Anthro’s Wellness page. And if we had to pick some of the items we’re most excited about shopping IRL, these would be our selects:
Be Well Body Wash Set, Plant Apothecary, $35