The Outdoor Voices Founder’s Home Is as Cool as Her Clothing Line

With her successful sportswear brand that champions inclusivity and #DoingThings, Tyler Haney is on the rise.

Dress by Vetements, ByGeorge AustinSuede Sneakers, Aprix Footwear, $198. Photography by MELANIE ACEVEDO

When you hear about an under-30 entrepreneur running a sportswear empire whose fans include Gwyneth Paltrow and Leandra Medine, and whose board is overseen by Mickey Drexler, naturally you’d assume that she might be a high-strung, type-A New Yorker ruling her clothing kingdom from a silver skyscraper. But Tyler Haney, founder of Outdoor Voices, carries the role with ease and makes all the hard work look effortless.

Growing up at the base of the Flatirons mountain range outside Boulder, Colorado, Haney spent her time hiking, biking, riding horses, and running track. “I was obsessed with Nike,” she says. “The brand had a psychological impact on me. When I wore its clothes, I ran faster by osmosis.” 

Eventually Haney slowed down. Post–high school, she studied business in New York City, and her hunger for competitive sports dwindled. “I didn’t have much motivation to exercise,” she says. “It wasn’t about crossing the finish line. I just wanted to move my body.”

In 2013, while jogging on the West Side Highway, a lightbulb went off. “I felt like an imposter,” says Haney. “I was running a nine-minute mile, but I was dressed like an Olympic athlete. It didn’t feel right anymore.” At that moment, the seed for Outdoor Voices—what she envisioned as a “comfortable, creative sportswear line”—was planted.

Red and White and Wood Bedroom
“I was an extreme tomboy,” says Haney. The longtime athlete, who had dreams of being an Olympic competitor as a kid, keeps the sporty vibe looking chic in color-blocked pastels. | Stool, $800, and Vintage Bolivian Blanket Pillows, Garza Marfa, $300. 
Photography by MELANIE ACEVEDO
White Entryway
Beyond coffee-table books, Haney stocks her bookshelves with business-related reads—like recent fave Tools for Titans (“Full of interesting hacks by successful people”) and The One Thing (“How those who function at a high level just do one thing at a time”). | Painting: Hotter Nights by Les Rogers
Photography by MELANIE ACEVEDO

Obsessively researching sweat-resistant materials, attending tons of trade shows, and jumping over initial manufacturing hurdles, Haney began shipping limited orders to small boutiques by January 2014. A few months after that, J.Crew picked up the collection—five staple pieces (crop top, two-tone leggings, jogger sweats, sports bra, and hoodie)—that, to this day, make up the core line. A year later, OV received $7.5 million in funding and started opening a handful of shops across the U.S.  

At home—a mid-century ranch Haney shares with her boyfriend of six years, restaurateur Larry McGuire—she is still in constant motion. Not surprisingly, the mostly open space flows easily from indoors to out.

A sliding glass door off the kitchen and dining room connects to the back deck, where the couple recently built a wood-fired oven for hosting pizza parties by the pool. (Haney takes a dip every morning and makes spinning part of her daily routine, along with biotin vitamins.)

Much like the OV aesthetic, the house is a well-edited mix of clean design and an earthy-with-a-kick palette. Peppered among the cowhide rugs and minimalist side tables (a score from Marfa, Texas) are a few unexpected details—a plant growing straight up out of the bathroom floor, modern neon house numbers, and irreverent artwork, like a Tom Sachs trophy.  

Green and Pink Portrait
On Haney: 7/8 Spring Leggings and Hiker’s Club Sweatshirt, Outdoor Voices.
Photography by MELANIE ACEVEDO

Having recently migrated the company HQ from New York to Austin—where being outside is an integral part of city life—Haney’s infectious energy fosters an office culture that keeps her team (quite literally!) on their toes.

“During a big meeting, Tyler had everyone stand up and do jumping jacks,” says Biz Lindsay, director of public relations. “We do that kind of thing a lot. She calls it 'changing the chemistry'—altering the vibe, increasing productivity, and restoring enthusiasm.”

Stretching over three buildings, the OV offices favor completely open floor plans, with glass conference rooms (named after different national parks) that are furnished in vintage rugs, Noguchi lamps, and cork-lined walls—along with bikes, kick scooters, and skateboards. “At the end of the day,” says Haney, “we’ll shoot hoops or go jump in Barton Springs.”  

White Bathroom
“Fresh flowers and foliage on most surfaces are a must,” says Haney of bringing lots of greenery into her home—from the patio to the plant-filled bathroom. Photography by MELANIE ACEVEDO
Wood Vignette
Porcelain Change Tray, Hermes, $630 Photography by MELANIE ACEVEDO
Black and White Playroom
Barcelona Couch by Mies van der Rohe, Knoll, $10,467; Vintage Bolivian Blanket Pillow, Garza Marfa, $300; Vintage Side Table by Eero Saarinen for Knoll, Sputnik Modern; Tip of the Tongue Table Lamp, Michael Anastassiades. Photography by MELANIE ACEVEDO

Her obsession with #DoingThings (also the company’s much-followed hashtag) has been part of the brand’s identity since its inception. “Doing things is better than not doing things,” she explains of the “upbeat, non-prescriptive” take on exercise. “My goal is to help everyone find ways to be active every day.”

The OV retail spaces radiate a similar accessibility, with each store integrating elements from the surrounding landscape. “In San Francisco, the dressing rooms are paneled in cedar and the floor is made from Heath Ceramics tiles. The L.A. shop is bright and filled with geodes—you feel like you’re in Runyon Canyon. The Aspen pop-up incorporates raw rock and fir plywood,” says Haney. “Still, there’s a consistent feel to all of them. They’re like little clubhouses.”  

Black and White and Yellow Living room
Nelson Saucer Bubble Pendant Lamp by George Nelson, Y Lighting, from $395; Party Table by Milo Baughman, The Renner Project, $4,400; Vintage Bolivian Blanket, Garza Marfa, $300; Super Soft Blanket, Elder Statesman, $3,355. Photography by MELANIE ACEVEDO

Tracking OV’s meteoric success, everyone will want to be part of the club. This year, the company is rolling out new products (including activity-specific capsule collections), along with a string of new stores. In the meantime, Haney plans to keep moving.

“Energy,” she says, “is my most valuable resource.” 

Blue Graphic
01 Brutalist Playground The Andrew Brownsword Galleries, The Edge. Photo by Paul Blakemore
02 Marfa Hands by Gillian Garcia
03 Landscape Leggings by Outdoor Voices Photography by Michael Clarke
04 Basilicata 1994, by Franco Fontana
05 Photography by Melanie Acevedo
06 Photography by Pia Riverola
07 Tri Tone Hudson Shorts in Pebbled Rose by Outdoor Voices | Photography by Seiji Fujimori
08 Basilicata 1986, by Franco Fontana
09 Brutalist Playground The Andrew Brownsword Galleries, The Edge. Photo by Paul Blakemore
10 Missing You Photography by Laurent Seroussi
11 Basilicata 1979, by Franco Fontana
12 Outdoor Voices, Los Angeles Photography by Josh Cho
Photography by MELANIE ACEVEDO

Tyler’s Spring Inspirations

“A lot of traditional activewear is black and purple. It’s not pleasing to look at,” explains Haney. “I wanted to use beautifully earthy, muted tones—colors that you would typically see in fashion—and mix them with non-neon brights.”

Her aesthetic influences range from the work of painter Nathalie Du Pasquier to photographer Franco Fontana’s near-Abstract landscapes—which appear in the latest collection in the form of fluid interconnecting shapes—and even the terrazzo palette of Brutalist playgrounds. Many of Haney’s visual cues are shared on OV’s blog, The Recreationalist.

Blue and Green Outdoor
On Haney: One-Piece Swimsuit, Solid and Striped. Photography by MELANIE ACEVEDO

White Patio
Porcelain Dining Table by Richard Schultz for Knoll, DWR, $4,019; Bertoia Side Chair, Knoll, $876; Dinner Plates, Heath Ceramics, $35; Custom Door, Mell Lawrence Architects. Photography by MELANIE ACEVEDO
White Garden
Photography by MELANIE ACEVEDO
Published on March 13, 2018 - 5:02am EDT

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