While Audrey Hepburn made snacking on a croissant and sipping coffee outside Tiffany & Co.’s famous store windows look pretty fabulous, even we have to admit her early morning, al fresco feast is a less than practical way to enjoy breakfast in the city. But now, the Holly Golightlys of this world who’ve been craving their own breakfast sessions at the iconic store don’t have to put up with a less-than-filling meal outdoors: Situated on the fourth floor of Tiffany’s Fifth Avenue flagship, The Blue Box Café has officially opened its doors to ravenous shoppers, diehard New Yorkers, and film buffs alike.
There’s no mistaking the luxury retailer’s just-opened eatery as anything but classic Tiffany's, seeing that everything from the chairs to the china is entirely Tiffany blue—diners will instantly feel transported to an exclusive Tiffany world. “Design of the space began from the idea of immersion in Tiffany—not only the feeling of being inside a blue box, but being surrounded by Tiffany hospitality,” vice president and creative director Richard Moore told Vanity Fair.
Built-in display windows that house the retailer’s signature blue boxes—adorned with diamonds, homeware, and chrome figurines—add to the restaurant’s whimsy, while walls crafted from amazonite introduce a more earthy element to the jewelry maven’s typically crisp and clean approach to design. The cafe’s zinc tables are arguably the only non-Tiffany colored pieces in the room—and yet, they still boast the retailer's iconic brand.
Of course, the highly anticipated restaurant pays homage to its movie roots by serving Golightly’s beloved coffee and croissants. However, diners can add more filling bites to their order, like avocado toast, truffled eggs, and a smoked salmon bagel with schmear. A decidedly pricier place to eat (lunch is at least $39), The Blue Box Café probably won’t be your new go-to—but that doesn’t mean the experience isn’t worth it.
And as the restaurant overlooks Fifth Avenue and Central Park, diners are treated to both a quintessential New York meal and view. So, whether you plan to go regularly for the coffee or once for the Instagram, The Blue Box Café serves as an exciting place to experience (or reconnect with) Manhattan.