Massage Boutique The Now Expands in Los Angeles

Take a look inside the brand's biggest boho chic boutique.

wellness center los angeles

photography by TESSA NEUSTADT


Everyone is looking for a peaceful, serene environment in which to recharge, unwind, and get a high quality massage at an affordable price. The answer is The Now in Los Angeles, which recently expanded with two more locations. The newest opened on April 29 in Studio City, while the brand's largest space to date welcomed its first visitors in Silver Lake earlier this year.

wellness center los angeles

photography by TESSA NEUSTADT


The massage boutique and wellness center offers natural treatments alongside an expansive retail space, which features the brand’s new line of home goods, candles, diffusers, custom pillows, handmade ceramics, and Gara Danielle jewelry capsule collection.

 

the now massage silver lake

photography by TESSA NEUSTADT


“We strive to make each location feel connected but special in its own way,” says The Now’s co-founder Gara Post.

the now massage la

photography by TESSA NEUSTADT


“The bohemian chic themes are the same—sheepskin throws, a carefully placed cactus wall or gallery—but then we layer in different design elements based on what the space dictates. For example, we have more hand-dyed Turkish towels on display in Santa Monica because we are close to the beach.” 

the now wellness center los angeles

photography by TESSA NEUSTADT


The brand’s signature minimalist, soothing aesthetic is definitely on display at the Silver Lake location. 

boho chic wellness center los angeles

photography by TESSA NEUSTADT


The space features 16-foot ceilings, whitewashed walls, rustic sliding wood doors, hammock swings handmade from raw wood, and traditional healing elements like a handmade crystal grid installation composed of 300 quartz, citrine, and smoky quartz crystals. 

holistic wellness center los angeles

photography by TESSA NEUSTADT


“We are always thinking of ways to enhance the environment spiritually and aesthetically,” says Post.

 

natural wellness center los angeles

photography by TESSA NEUSTADT


With over 4,700 square feet, Post was wary of not losing the intimacy of the other locations. “We also constructed a custom water feature that was slightly complicated and new for us but adds another soothing sound element to the environment,” she explains.

massage boutique los angeles

photography by TESSA NEUSTADT


Natural textures, wood surfaces, and exposed beams coupled with kilim pillows, skins, and rawhides define the airy space. 

the now massage wellness center los angeles

photography by TESSA NEUSTADT


“We wanted to incorporate raw elements and natural materials that conjure nostalgic smells and scenes from remote and exotic hideaways,” adds the entrepreneur. It’s a space to get grounded, heal, and relax—without breaking the bank.

Published on May 01, 2017 - 5:00am EDT

Next Story

What to Buy During Etsy's Cyber Week Sale

Don't miss these pre-holiday deals.

Read Next Story
from around the web