Target Can Now Bring Groceries From Its Store to Your Door

The retailer's newest acquisition will enable same-day delivery.

 target buys shipt online grocery delivery

photography by SHIPT

Weekend-only grocery shopping may soon be a thing of the past. More and more retailers are adopting same-day delivery features—meaning you can load up your shopping cart full of necessities, right from your couch, and not have to wait a week with empty cabinets until they arrive. From Amazon to Walmart, many of our favorite stores and online brands are beefing up their logistics operations to make shopping from home that much faster and more convenient. According to Bloomberg, Target’s latest acquisition does exactly that. Moving beyond next-day delivery, Target will soon offer near-instant delivery on the same day you place your order.

In a $550 million all-cash deal, Target is now pacing to compete with Amazon's purported food delivery plans through its acquisition of internet-based grocery delivery service Shipt. Thats right, Target didn’t just partner with the brand to bring better delivery to its customers—they flat out bought it.

Shipt currently serves customers in over 72 cities via existing partnerships with retailers like Publix, HEB Grocery Co., Kroger, and Costco. If you're one of those customers, don't worry: Shipt plans to uphold those partnerships despite new ownership. Target will simply be entering the deal to have access to Shipt’s e-commerce capabilities, which power online checkouts, as well as its massive active delivery fleet. 

The best part? Your groceries will arrive hand-delivered to your door. Shipt’s innovative model does away with boxes—and the accompanying risk of delivery damage—by using a network of over 20,000 personal shoppers. The same people who shop for you at your local Target store then deliver the goods to your home.

“With Shipt’s network of local shoppers and their current market penetration, we will move from days to hours, dramatically accelerating our ability to bring affordable same-day delivery to guests across the country,” John Mulligan, Target’s chief operating officer, said in a statement.

Starting in early 2018, about half of all Target stores will offer their customers unlimited same-day deliveries on items like groceries and household essentials with a $99 annual membership fee. And though this sweet deal may be a bit late to assist with this year's holiday shopping, Target plans to roll out the same-day delivery service to the majority of its stores in time for 2018's holiday season.

With competition in the online shopping sphere heating up, this could be a major leg up for the popular brand. After all, consumers are continuing to show an increasing preference for shopping online, and based on all the time-saving convenience it provides, we can’t blame them. Earlier this year, Amazon stepped up its grocery game when it bought Whole Foods, and the online giant has even dipped into offering apparel services. Other companies are starting to follow suit. Who knows? Online could be the future of supermarket shopping. 

See more news:
You Can Now Order Food on Facebook
Whole Foods Predicts We'll Be Going Vegan in 2018
Amazon May Soon Deliver Shake Shack to Your House

Isn’t it time you got the news you actually want? Sign up for your daily Domino email here.

Published on December 15, 2017 - 12:30pm EST

Next Story

How a Designer Turned an Empty Hallway into a Library

This NYC apartment may inspire you to restructure your floor plan.

Read Next Story
from around the web