photography by TARGET
We’re still excited about Target’s newly-launched home decor line, Project 62—and now, the retailer is upping its game in the furnishings department once again. The retail giant’s much-anticipated collaboration with everyone’s favorite design couple (and stars of Fixer Upper, RIP) Chip and Joanna Gaines is officially here.
As of November 5, the Hearth & Hand with Magnolia collection is available at Target stores nationwide, as well as online. The line includes over 300 items, spanning tabletop accessories, larger decor items, and linens. (How chic are those grey and white striped napkins?) And while the full collection ranges from $0.99 to $129.99, most items are under $30.
This partnership with Target marks Magnolia’s first time working with a retailer. Initially launched in 2003 (and then re-opened in 2014), Magnolia Market is a virtual market, but also has a storefront at the Silos in Waco, Texas. It reflects the tastes of its owners, which Joanna describes as “simple, fresh, and timeless.”
The same can be said for Chip & Jo’s Target collection. It includes several holiday-themed offerings, but there are plenty of timeless pieces that work year-round. Choose anything from stoneware kitchen necessities to simple but elegant home textiles (and view some of our favorites from the Hearth & Hand line here).
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” said Joanna in a statement. “Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
This focus on helping communities is definitely at the forefront of this partnership. For starters, Magnolia will work with Target House—an apartment-style, long-term housing facility that provides free lodging to patients and families of patients at St. Jude’s Children’s Research Hospital—at the hospital to redesign the living room in time for the holidays.
And in even more good news, the collection isn’t a limited edition, one-time thing. That’s right: You’ll be able to shop exclusive Magnolia-designed pieces at Target stores nationwide for multiple years to come.
“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat,” said Target executive vice president and chief merchandising officer, Mark Tritton, in a statement. “That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
Looking to add a bit of that modern farmhouse feel to your own homes? Head to Target.com to shop the collection now.
See more about Chip and Joanna:
First Look at Chip and Joanna Gaines’ New Target Collection
Chip and Joanna Gaines Just Announced Their Second Vacation Rental
Everything You Need To Know About Chip And Joanna Gaines’ New Restaurant