photography by PHUONG NGUYEN
Target’s latest collaboration will have you sleeping better than ever before. The superstore is teaming up with the mattress engineers/sleep wizards at Casper to bring you the brand’s entire core product line, as well as a few Target-only exclusives.
“At Target, we strive to bring guests amazing new products and exciting partnerships,” said Jill Sando, senior vice president of home merchandising at Target. “We love Casper’s brand and innovative products—and we really love the idea of giving our guests a simple way to get a better night’s sleep, with everything they need in one convenient place.”
In the three years it’s been around, Casper has already made a name for itself as the expert in high-tech sleeping solutions. It prides itself on its “obsessively engineered” approach to mattresses, pillows and sheets; a tactic that’s clearly paid off if the New York-based brand’s cult following is any indication. Fast Company even named them one of 2017’s most innovative companies in the world.
Now, thanks to a partnership with Target, it will be easier than ever for customers to get their hands on the tools they need for better sleep. Beginning June 18th, the Casper mattress will be available online exclusively while the full line of Casper accessories will be sold at more than 1,200 stores. In addition to the core line of mattresses, pillows, and sheets, Casper is also rolling out two items exclusive to Target, just in time for back to school.
Designed with college students in mind, the Casper Lounger ($120) convertible seat and Casper Layer ($195) mattress topper will be available through August.
photography by TARGET
“Since our launch online three years ago, we’ve seen a huge demand from customers who want to experience the Casper brand in person,” said Casper CEO and co-founder Philip Krim in a statement. “Partnering with Target allows us to bring Casper products directly to consumers in-store on a national scale. Target shares our mission of championing sleep as an essential pillar of wellness, as well as our pursuit of an unparalleled customer journey.”
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