This Swiss Village Has a Photography Ban to Reduce FOMO

According to the town’s council, Bergün is too beautiful to Instagram.

 The Swiss Mountain Village That Instated A Photo Ban To Prevent FOMO

photography by @BERGUEN.FILISUR VIA INSTAGRAM


If you’ve ever scrolled through a friend’s vacation photos only to be gripped with crippling FOMO, this Swiss town feels your pain.

Located in the Graubünden canton of Switzerland, Bergün is a scenic little village that on May 30 voted to ban all photography in the area. The reason? "Photographs of our picturesque landscape, shared on social media, can make others unhappy because they themselves cannot be here," reads a sign put up in the town to announce the photo ban.

One look at the fairy tale-like architecture and sweeping views of the Alpine landscape justify this decision. Bergün looks like something straight out of The Sound of Music, so it makes sense that tourists would flock to the little village and spend hours snapping away.

 Bergün, The Swiss Mountain Village Too Beautiful To Instagram

photography by @LULUENVOGUE VIA INSTAGRAM


The ban, which in the short time it’s been instated has garnered international attention, is only semi-serious. While there is allegedly a small fine of about $5 for any transgressors who are caught, it isn’t strictly enforced and all proceeds go towards conservation of the region.

Following the media coverage the ban received, the mayor of Bergün himself starred in a video explaining that he understands that everything from the mountains to the cows makes for gorgeous holiday photos. Hinting that the ban would be lifted permanently in the near future, he went on to say that a “friendly special permit” would be given to those visiting, allowing them to ‘gram the town to their heart’s desire.

So if you’ve been planning a vacation to the Swiss mountains, don’t worry: The ban isn’t much of a ban at all. It’s more of a suggestion. And possibly a marketing ploy to get us to book a trip to Bergün—which, if we’re being honest here, is working.


Related reading: 
How to Recreate the Look of Switzerland’s Coolest Hotel at Home
This Just Might Be the Coolest Home in Switzerland

Rustic Cabins You Can (and Should) Rent

First image via @berguen.filisur on Instagram; Second image via @luluenvogue on Instagram

Published on June 06, 2017 - 6:00am EDT

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