The Only Amazon Prime Day Guide You Need

All our favorite brands in one place.
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By Morgan Bulman

Updated on Oct 11, 2023

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STYLING BY JULIA STEVENS; PHOTOGRAPHY BY BELLE MORIZIO

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We’re always game for a good sale, but there are a dizzying amount of deals to comb through this week thanks to the return of Amazon Prime Day. To help you sort through the slog of price slashes on everything from design-forward decor to cleaning essentials, we created an alphabetized list, below, of all our favorite brands running promotions during the 48-hour event, taking place today and tomorrow.

But it isn’t our only shopping guide to check out: If you’re curious about what your fellow readers have been adding to their carts so far this year, we put together your top purchased Amazon products. We also started taking stock of all the good gifts on sale to get ahead of the holiday season, too. And last but not least, if you’d prefer to steer clear of Amazon altogether (we get it!), we went ahead and listed every other noteworthy sales event happening on October 10 and 11. Check back over the next two days, as we’ll continue to update this list with more deals as we see them.

The Best Amazon Prime Day Deals by Brand 

chris loves julia loloi rug

Chris Loves Julia x Loloi Rosemarie Rug, 6' x 9', Amazon

$389 $178.56
Shop Now
v15 dyson vacuum

Dyson V15 Detect, Amazon

$749.99 $599.99
Shop Now
Outdoor Fellow Candle

Campfire Candle, Outdoor Fellow

$34 $22
Shop Now
Buffy 100% Eucalyptus Lyocell Duvet Cover with Corner Ties

Buffy Full/Queen Eucalyptus Duvet Cover, Amazon

$125 $100
Shop Now

Up to 70% Off Select Items From AeroGarden

Not all of us are lucky enough to have a garden in the sky like our very own Kate Berry, so to make due with what space we have, AeroGarden’s countertop kit for growing fresh herbs at home just makes sense. Especially when it’s 70% off. Did we mention it’s backed by 20,000-plus positive reviews?

Up to 52% Off Select Products From Alessi

In need of holiday gift ideas? Head to Alessi’s Amazon storefront, where more than a few of its designer-made glassware, appliances, and other kitchen staples are on sale this Prime Day, including this Richard Snapper espresso maker that’s a whopping 52% off.

Up to 50% Off Select Items From Antler

It seems a part of 110-year-old British brand Antler’s arrival Stateside is its first participation in Amazon Prime Day sales. You can scoop up a range of suitcases, weekenders, and other travel accessories up to 50% off through October 11.

Up to 35% Off Smart Locks From August

When putting together our list of the best door locks, August was a favorite for keyless alternatives. And during this iteration of Prime Day, you can score up to 35% off the brand’s collection of easy-to-install locks and keypads. 

20% Off Select Paints From Backdrop

More than a few of Backdrop’s trendy paint colors comes attached with a 20% off coupon, including this rusty red aptly named Negroni. Just give the box a click for your savings to show up at checkout. 

40% Off Pillows From Beckham Hotel Collection

A two-pack of cooling pillows for less than $100? Sign us up. You can now take an additional 40% off with the attached coupon during Prime Day.

Up to 20% Off Vacuums From Bissell

Viral vacuums from Bissell—namely the Bissell Little Green Pet and SpotClean Pet Pro—are up to 26% off over the next few days. 

Up to 27% Off Select Items From Blueair

Select air purifiers, including Blueair’s new Pure Max line,a re all up to 27% off in a range of sizes, no matter if you’re looking for something small for just a dorm room or larger living area.

Up to 30% Off Select Items From Blueland

For reusable, eco-friendly, and chemical-free cleaning products, we turn to Blueland. And right now, you can save up to 30% on select sets—specifically the Laundry Essentials Bundle and Cloud Cloths. You can also get 20% off the B Corporation–certified brand’s starter kits and refills if you, like us, already have the colorful glass bottles and soap dispensers on hand. 

Up to 52% Off Kitchen Appliances From Breville

From Australian-based kitchen stalwart Breville come a few very good deals worth considering if you’re in the market for an espresso maker (all up to 25% off, but the classic Express is now just $559) or a juicer-slash-blender (50% to 52% off).

20% Off Select Bundles From Brightland

If you’re already stocking up on holiday gifts, a few of Brightland’s cheerfully packaged olive oil bundles are on sale right now. Pick up The Duo for less than $60, and take $30 off The Artist Capsule, which includes cold-pressed olive oils infused with garlic, lemon, basil, and chili peppers.

50% Off Coffee Bundle From Bruvi

Bruvi—the maker behind the only single-serve brewer our associate editor–slash–former barista Raven McMillan can get behind—is once again 50% off for Amazon Prime Day. In addition to the machine, it will ship with 20 coffee and espresso pods and a water-filter kit.

20% Off All Items From Buffy

Sheets, comforters, pillows, you name it—if it’s listed over at Buffy’s Amazon storefront, it’s 20% off. So feel free to transition your linens from summer to fall, or swap out the lightweight, best-selling Breeze for its fluffier quilted counterpart, the Cloud. 

Up to 34% Off Bedding and Mattresses From Casper

From Casper, we clocked several mattresses—including 34% off the Wave Hybrid Snow and sub-$500 Element—and numerous pillows (like its new hybrid and cooling headrest) on sale.

20% Off Pillows From Coop Home Goods

For a fully customizable, shredded foam-filled pillow, Coop is our top pick for side sleepers. It’s been a favorite of Domino managing shopping editor Samantha Weiss-Hills for years now, and the fillable design means the cover—made of a rayon-and-polyester blend that’s all about cozy softness—can be tossed in the washing machine come laundry day. We love that it’s now 20% off.

Up to 16% Off Select Items From Cosori

Air fryers, pressure cookers, and more kitchen appliances from Cosori are up to 16% off for a limited time. We personally have our sights set on the gooseneck electric kettle. 

25% Off Sleep Masks From Drowsy

As our style editor, Julia Stevens, once aptly wrote, “This silk mask is like blackout shades for your eyes—but with squishy, cloudlike padding.” And during Prime Day, you can grab one of Drowsy’s pure mulberry silk products at a 25% discount. 

22% Off LetraTag 200B From Dymo

We’re all for cute label makers—remember the MoMA Design Store’s Tepra?—and this gadget gets the job done but for much less, especially as it’s 22% off through October 12. 

Up to 47% Off Vacuums and Air Purifiers From Dyson

There are a decent chunk of Dyson products on sale, but our favorites would have to be the 30% off V15 Detect (complete with laser technology) and the 33% off purifier and cooling fan that 2,000-plus shoppers agree is “worth every penny.”

Up to 42% Off Dog Supplies From Earth Rated

Domino dog-parent favorite Earth Rated is offering Prime Day sales on the necessities: poop bag dispensers and bags, bag refills, grooming wipes, and more.

Up to 30% Off Patio Items From East Oak

Smokeless firepits, outdoor furniture, storage units, and more—anything you might need to extend your patio season this year is likely up to 30% off at East Oak. 

Up to 30% Off Smart Mugs From Ember

From our favorite temperature-controlling coffee mug brand, Ember, are a few discounts worth considering if you like your cup of joe to be piping hot. The 14-ounce Smart Mug 2, in fact, is now up to 30% off depending on which finish you go with.

30% Off Select Products From EnviroKlenz

All of EnviroKlenz’s air purifiers and laundry detergents are sporting a 30% off coupon throughout the 48-hour shopping spree at Amazon.  

20% off All Bedding From Ettitude

Between its bamboo linens and vegan throw blankets, all of Ettitude’s bedding is now 20% off. 

20% Off Pillows From Fluff Co. 

A down alternative pillow fit for a 5-star hotel room—that’s how we’ve described Fluff Co.’s headrests in the past. You can see for yourself by shopping it at a 20% discount during Prime Day.

20% Off Select Items From Fly by Jing

If you need to restock on you chili crisp, all of Fly by Jing’s sauces (and other pretty pantry items!) are 20% off October 10 and 11. 

15% Off Select Kitchen Appliances From Galanz

Galanz offers a retro-inspired aesthetic for a fraction of the cost compared to other brands (like Smeg), especially during the second iteration of Prime Day, when its compact mini fridges and microwaves are 15% off. 

Up to 49% Off Select Items From GE

A staple in Domino’s offices, the Opal ice maker is now one of a few GE smart bulbs and appliances that are on sale for Prime Day. Other highlights include a 21% off espresso maker and 22% off microwaves.

20% Off Select Items From Ghia 

Ghia’s award-winning, alcohol-free aperitifs and spritzes, plus its brand-new surprising flavor, Sumac and Chili, are all 20% off right now at Amazon.  

Up to 54% Off Select Items From GreenPan

For durable, nontoxic cookware, we rely on GreenPan, and during Prime Day, you can get the three-piece Chatham set for $60. We’re also fans of the Valencia, which is 36% off, or you can scoop up a single skillet, too, for $31. 

30% Off All Showerheads From Hai 

For the smart home junkies, Hai’s Bluetooth-enabled spray offers all the bells and whistles you’d expect—from an app on your phone, you can set the perfect temp and pressure—and then some. Better yet, every color and style, from the standard format to the infusions, are 30% off. 

Up to $500 Off Select Items From Hydrow

One of our favorite home fitness brands, Hydrow is running a few promotions during Prime Day. You can take $500 off the Rower or $400 off the Wave Rower, plus 15% off all accessories at its Amazon storefront. 

Up to 50% Off Vacuums From iRobot

We love a hands-free vacuum that does all the dirty work and then some. Among the top deals from iRobot, we spotted both the self-charging and self-emptying Rommba j6+ and s9+ models for $400 off, plus the i4+ EVO for under $500.

50% Off Select Items From Isle of Paradise

Summer may be over, but that sun-kissed glow doesn’t have to be. Isle of Paradise’s entire self-tanning assortment, from drops to mousse to misting bundles, is up to 50% off October 10 and 11. 

Up to 32% Off Mixers From KitchenAid

A reliable classic; if your kitchen is missing this staple, get one of the brand’s mixers while they’re up to 32% off. 

Up to 30% Off Select Products From Laneige

The viral lip mask our editors swear by that comes in cute packaging, to boot, is 30% off during this year’s second iteration of Amazon Prime Day.

20% Off Select Items From Lesure

A trendy pet brand exclusive to Amazon, shop Lesure’s TSA-approved pet carrier, pillow booster seat perfect for long car rides, and a few items from its latest Prints and Paws collection in Gen Z-approved patterns at a 20% discount. 

Up to 20% Off Air Purifiers From Levoit

Much like last year’s Prime Day event, you can get Levoit air purifiers for less. We recommend the larger 300, which is backed by 82,000-plus reviews, earning a rare 4.7-star rating. 

Up to 43% Off Bedding From Linenspa

While not all of Linenspa’s highly rated comforters and mattress toppers are on sale, we clocked this king size at a 43% discount (that’s well under $50)—a steal for this editor-favorite option. 

30% Off Select Items From Living Proof

Design deals aside, our editors also treat Prime Day as the perfect time to get a good deal on our favorite beauty brands, including Living Proof. We swear its dry shampoo smells as good as perfume, and it also happens to be one of the select products that are 30% off over the next two days. 

25% Off Smart Table Lamp From Loftie 

October 10 and 11, take 25% off Loftie’s table lamp–slash–alarm clock. Its polycarbonate base lights and dims to naturally lull you in and out of sleep with different hues and brightness levels, mimicking the sunrise. It’s also a superchic reading light. 

Up to 63% Off Rugs From Loloi

This is kind of wild: Nearly every rug in Loloi’s Amazon storefront is on sale, including its collaborations with Amber Lewis, Chris Loves Julia, and Rifle Paper Co. 

Up to 50% Off Select Items From Luna

Luna’s popular weighted blankets aren’t the only sleep-friendly item on sale during Prime Day; you can also snag the brand’s eye masks and specialty pillows up to 50% off. 

Up to 59% Off Martha Stewart Homewares

Stainless steel cookware sets, Dutch ovens, ruffle-trim cake stands, and more from Martha Stewart’s Amazon storefront are all up to 59% off for Prime Day.

20% Off All Items From Material

From the trio of knives Beverly Nyguen put her own twist on to its nonstick pans, Material’s entire Amazon storefront is 20% off during the Prime Day event.  

Up to 20% Off Nate Home by Nate Berkus From mDesign

Included in mDesign’s Amazon Prime Day sale is its recent collaboration with Nate Berkus—you can take anywhere from 10% to 20% off the designer’s bath towels, perforated bins, and other organizers.

20% Off Select Items From Mila

Select air purifier models from Mila are 20% off right now in a range of sizes, including one unit capable of filtering air in rooms as large as 1,000 square feet. Reviewers are fans of the modern style, especially the curvy exterior and bamboo legs. 

Up to 36% Off Air Purifiers and Filters From Molekule

Splurge on Molekule’s pro-size, Alexa-compatible purifier this Prime Day when it’s 36% off—that means you can save $365.

30% Off Select Items From Mrs. Meyer’s

Stock up on detergent, dish soap, cleaning sprays, and more during Amazon Prime Day—Mrs. Meyer’s expansive assortment is all up to 30% off. The beloved brand is a tried-and-tested favorite of ours when it comes to keeping our tile floors, showers, and grout clean.  

25% Off Baby Monitors From Nanit

Another nursery must-have: a baby monitor. And high-tech wall-mounted or freestanding bundles from Nanit are 25% off during Prime Day.

30% Off Select Items From Nécessaire

Typically, Nécessaire’s fragrance-free, hypoallergenic products bottled up in fancy vessels are deemed as splurgy for yourself or worthy of a gift, but when a few of its hand creams, serums, soaps, and exfoliators are up to 30% off, why not grab one of each?

Up to 30% Off Select Items From Nespresso

For instant coffee and espresso at the press of a button, Nespresso’s Swiss-made sleek countertop machines are a popular choice, and a few are on sale during Prime Day. Save 30% on the VeutuoPlus (including a collab with De’Longhi), Vertuo Next, and more.

Up to 48% Off Select Items From Novogratz

Retro futons and cabinets from Novogratz’s Amazon storefront are up to 48% off as a Prime Big Deal. We’d personally scoop up the locker styles, and the two-door number works particularly well as a dual-purpose bedroom or playroom piece: part side table, part storage cubby. 

Up to 64% Off Rugs From NuLoom

Already known for its budget-friendly price point, NuLoom rugs are even more affordable during Amazon’s Prime Days. You can now save up to 55% on a range of its floor coverings, from tasseled shags to neutral jutes.

Up to 38% Off Blenders From Nutribullet

Only have room to spare for a personal blender? No worries. There are a number of Nutribullet styles on sale, including its newest offering, the Ultra (it’s only 13% off; however, it’s quieter and now comes equipped with a more durable blade).

20% Off Select Items From Omsom

Get Omsom’s cult-favorite Asian pantry staples, ingredients, and meal kits for less over the next two days. 

20% Off All Items From Ouai

A go-to hair-care brand for more than one Domino editor, Ouai’s all-star lineup of shampoo, conditioner, leave-in masks, and more are all 20% off. 

35% Off All Candles From Outdoor Fellow

Would it truly be Amazon Prime Day without an Outdoor Fellow sale? A bestseller during last year’s mini shopping event, we’d be shocked if it didn’t end up on this month’s best-selling list again now that every scent is 30% off, including its latest seasonal offering, Spice Ash. 

Up to 20% Off Select Items From Petcube

For Prime members, the at-home camera Domino’s own dog parents have their eye on will be on sale. The Petcube Cam is $30 instead of $50, and the Bites 2 Lite is $80 versus $149. 

15% Off All Items From P.F. Candle Co.

P.F. Candle Co.’s soy blends, reed diffusers, incense, and room sprays are all 15% off throughout Amazon’s two-day sales event. 

20% Off Rugs From Ruggable

Fan-favorite collabs with Jonathan Adler and Morris & Co. are included in Ruggable’s storefront sale, where all of its top-selling rugs—including the machine washable styles we personally love—are 20% off. 

Up to 33% Off Frame TV From Samsung

If we must hang a TV in our living room, make it a Samsung Frame. This size, a hefty 55 inches, comes in at 33% off, or under $1,000—which, if you ask us, is a pretty good deal. Psst: Want to know how to style around one so you can disguise it? All our tips are here. Plus you can now choose between 30-plus pieces of art hanging in the Metropolitan Museum of Art to play on the screen when not in use.  

Up to 50% Off Vacuums and Floor Care From Shark

Vacuums on sale for Prime Day isn’t a groundbreaking revelation, but whenever 50% off deals are involved, we’re going to let you know about it. Shark’s Navigator Lift-Away Upright Vacuum, a tried-and-true value buy, comes in at under $100 with this sale. Other sales worth noting: the Vertex Pro Cordless Vacuum clocks in at 48% off, and the HydroVac Pro XL Cordless vacuum-mop combo is just $200.

Up to 40% Off Baby Items From SNOO

SNOO’s high-end, cult-favorite bassinet is now 25% off for Prime Day, which means you can save $400 on its infant insights and customizations, from automatic rocking to intel on your little one’s sleep patterns, which we’d say is worth the price, especially when it’s on sale. Add on a white-noise machine and cuddly cuties and crib sheets that are also up to 40% off.

30% Off Select Pillows From Sobel Westex

Luxury hotel bedding brand Sobel Westex is offering up to 30% off its Sahara Nights and Sobella Side Sleeper pillows, plus a few other headrests ranging from supersoft to firm. 

20% Off Ranger Firepits From Solo Stove

The portable Solo Stove Ranger is the only larger size of smokeless firepits on sale from the popular brand for this Prime Day. At just 15 inches wide, it’s ideal for small decks or patios and can be toted along with you for camping trips.

20% Off Select Grow Lights From Soltech

Bar lights, pendant lamps, and bulbs from gardening guru Soltech are all 20% off during Prime Day; consider these a must-buy to keep your tropical plants thriving throughout the shorter winter days ahead. 

Up to 34% Off Mops From Swiffer

Sometimes all you need is a good old-fashioned mop to keep your floors clean. And right now, you can save 34% on the brand’s new models: the multi-surface and wood-friendly options.

Up to $250 Off Select Items From Tineco

A handful of vacuum cleaners from Tineco are now up to $250 off, including the Floor One S7 Pro Smart Floor Washer, Pure One S15 Pet Smart Stick Vacuum, Pure One S11 Smart Stick Vacuum, and Floor One S5 Smart Floor Washer.  

Up to 54% Off Toliet Seats and Bidets From Toto

The brand behind the best bidet seats, in our opinion, is also on sale at Amazon. Toto’s well-reviewed C5 (our overall pick, in fact) is now 54% off.

Up to 30% Off Mattresses From Tuft & Needle

Featured deals at Tuft & Needle during Prime Big Deal days include Amazon exclusives, such as the Kin mattress-in-a-box, which is currently offering a King size for less than $600.

Up to 50% Off Bidets and Bathroom Accessories From Tushy

Tushy’s Basic 2.0, Classic 3.0, and Spa 3.0 are just a few of the bidets that are 30% off during Amazon Prime Day. You can also save on its sustainable bathroom accessories like the wood ottoman. 

30% Off Select Items From Vacation

For nostalgic scents and packaging, try Vacation’s lineup of sunscreen, baby oil, and face mist—all of which are 30% off at Amazon. 

Up to 40% Off Select Items From Velvet Caviar

For fresh phone accessories, take to Velvet Caviar’s Amazon storefront, where select styles are anywhere from 20-40% off.

Up to 45% Off Blenders From Vitamix

Take up to 30% off a selection of cult favorite blenders from Vitamix during Prime Big Deal Days. Our favorite deals: 45% off the best-selling 5200 Blender, 32% off the A3300 SmartPrep Kitchen System that includes a food processor attachment, and 36% off the A3300 Ascent Series Smart Blender.

50% Off Coffee Mug Warmer From Vobaga

Five thousand–plus reviewers have nothing but good things to say about this coffee mug warmer from Vobaga—as long as your vessel of choice has a flat bottom, it should work with this nifty device. Or you can scoop up a set—the matching mug, however, isn’t on sale but is still affordably priced at $15. 

Up to 30% Off Select Items From Yale

A well-known brand behind smart locks, select items by Yale—including the Lock+ our digital director installed in her own front door—are up to 30% off. Choose between a selection of keypad and touch-screen models, compatible with either Wi-Fi or controlled via Bluetooth.

56% Off Premium Membership Bundle From 23andMe

DNA insights just got cheaper. We’d scoop up this premium membership offering—a savings of $100—to save for gifting season.