We may earn revenue from the products available on this page and participate in affiliate programs.
Nothing evokes summer like the act of slicing into an heirloom tomato. But in 2023, the seasonal ingredient became more than just the base of a very good salad or sandwich. It was officially labeled “tomato girl summer” by TikToks that amassed more than 209 million views. And this year, we see no signs of the laid-back vibe—think: tending to your garden and taking seaside walks—slowing down. If an aesthetic could buy produce from a farmers’ market in Italy and eat it at golden hour on a dock while reading a romance novel, it would be this.
Last year, the trend centered mostly on fashion—celebrities like Hailey Beiber and Billie Eilish dressed the part—but because TGS revolves around a lifestyle, it’s only natural to embrace it in your home decor, too. So go ahead, swap in limoncello-colored bedding, use a garden trug as a fruit bowl, and decant your olive oil into a stainless steel cruet. Never fear, we threw in some fashion and pantry items, too, because this is a trend you’re going to want to go all in on.
Set the Backdrop for a Tomato-Filled Feast
Entertaining is one of the tomato girl’s core values. Breaking sourdough bread with friends around a preferably alfresco table should involve red gingham and as much hand-painted pottery as possible. Because many of her dinner parties are actually picnics, a classic basket like this is essential.
Transform Your Home Into a Seaside Escape
You know the feeling of waking up on the first day of a vacation? That’s what the true tomato girl wakes up to every day—with the right decor, that is. Think: fresh and airy linens, vintage-inspired lace throws, and the scent of tomato vines wafting through the air.
Serve Tomatoes—And Looks
Owning this style at home is one thing, but bringing it out into the world involves some wardrobe juggling. Anything with an antipasto motif is a no-brainer; just be sure to top things off with a silk citrus-clad bandana in your hair, a fishnet-esque bag, or a touch of rosy highlighter and a spritz of vacation-scented perfume. Make it look like you spent the day under the sun even if you just sat at your desk.
Stock Your Pantry for Impromptu Picnics
If you’re doing tomato girl right, you’re mainly shopping at the local farmers’ market. But there are some summery pantry goods you can order online, like a tinned fish trio and a comically large bucket of Maldon salt, to keep your kitchen stocked.
