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If we could live Gwyneth Paltrow’s life, one filled with regular facials, constant farmers’ market produce, and palette-cleansing country homes, we would. While Goop’s shop offers a chance to be part of her world, extravagant $3,500 backgammon sets and $2,500 vases are still a tad out of reach for most. But occasionally, Paltrow’s aspirational lifestyle brand will design a collection with a more affordable retailer—we all remember the iconic CB2 collab, don’t we?—and its latest is with rug brand Ruggable.
Starting at just $119, the assortment includes seven patterns ranging from graphic harlequin designs to Indian dhurrie–inspired motifs. Natural jute tones paired with shades of blue and muted sage offer a soothing spalike palette, much like the color story you’d find in one of Paltrow’s homes. Like everything at Ruggable, the collection is completely washable—because truly embracing the Goop lifestyle means hosting frequent dinner parties, ones where guests can drink red wine on that new rug.
Our team is rapidly messaging about which styles we’re snagging. Below are some of our most coveted picks.
Remi Rug, Ruggable x Goop
Goop Remi Camel Brown Rug 6'x9', Ruggable ($399)
All of our favorite designers are putting Tuareg rugs in their projects, so it’s no wonder we’re drawn to the Remi rug, which is inspired by the traditional Moroccan style. Unlike the vintage ones we’ve found on Etsy, Ruggable’s is water resistant, stain resistant, and machine washable.
Luna Rug, Ruggable x Goop
Goop Luna Soft Teal Rug 6'x9', Ruggable ($399)
As much as we love neutrals, some rooms require a pop of color. Calming teal is bold without being overpowering, and the addition of the micro diamonds inspired by Indian dhurrie designs adds a whimsical touch.
Elin Rug, Ruggable x Goop
Goop Elin Stripe Indigo Rug 6'x9', Ruggable ($399)
We’ve never met a stripe we didn’t love, and this organic take with stair-stepped edges is no exception. Unlike other styles in the collection, this one is offered in two colors: indigo and latte cream.
Dilara Rug, Ruggable x Goop
Goop Dilara Sage Green Tufted Rug 6'x9', Ruggable ($539)
The intricate Dilara rug is also inspired by Tuareg rugs, but this time in dusty sage. While ideal for the neutral lover who wants to dip their toe into color, the green is balanced by hints of brown and cream.
Salerno Rug, Ruggable x Goop
Goop Salerno Soft Black Re-Jute Rug 6'x9', Ruggable ($619)
Checkers may be overplayed, but harlequin is a breath of fresh air. The oversize diamond pattern blends charcoal and brown using recycled and virgin polyester and polyurethane that won’t shed or fray.