The Best Amazon Prime Day Alternative Sales in 2023

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If you aren’t an Amazon Prime member, or don’t care to shop the behemoth e-tailer, the hype of Prime Day might pass without a proliferation of tabs or frantic deal snooping. But that doesn’t mean there aren’t any other sales worth shopping this week and next—in fact, there are plenty, especially when you consider many of these brands can’t be found on Amazon. To prove it, we rounded up every promo adjacent to the 48-hour event happening October 10 and 11. Check out our alphabetized index of 30-plus deals, starting with $800 off mattresses at Avocado, below.

The Best Amazon Prime Day Alternative Sales

Avocado: Up to $800 Off Select Mattresses
Best Buy: Up to 50% Off Select Items
Birch: 25% Off Sitewide
Bloomingdale’s: Up to 75% Off Home
Boutique Rugs: 20% Off Select Rugs
Brentwood Home: Up to 15% Off Select Items
Brooklinen: 15% Off Sitewide
Buffy: 20% Off Sitewide
Burrow: Up to 60% off Sitewide
Calpak: 15% Off Sitewide
Casper: Up to 50% Off Sitewide
Coway: Up to 40% Off Select Items
Coyuchi: Up to 50% Off Select Items
Cozy Earth: Up to 35% Off Sitewide
Design Within Reach: 20% Off Dining
Etsy: $10 Off Select Orders
Floyd: Up to 30% Off Sitewide
Frontgate: Up to 40% Off Sitewide
Glasvin: Up to 10% Off Select Glassware
H&M: Up to 60% Off Select Items
Industry West: Up to 20% Off Sitewide
Lulu and Georgia: 25% Off Sitewide
Macy’s: Up to 65% Off Select Items
Maisonette: 15% Off KidKraft
Monos: 15% Off Sitewide
Naturepedic: 15% Off Sitewide
Neiman Marcus: 25% Off Select Homewares
Outer: Up to 25% Off Sitewide
Saatva: Up to $600 Off Mattresses
Saks Fifth Avenue: Up to $250 Off Select Orders
Serena & Lily: Up to 40% Off Sitewide
Solo Stove: Up to 45% Off Select Items
Target: Up to 60% Off Select Items
Tushy: $200 Off Ace Bidet
Walmart: Up to 60% Off Select Items
Wayfair: Up to 60 % Off Select Items
West Elm: Up to 50% Off Select Items

Espresso Cup and Saucer, H&M

$4.99 $2.99

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Modern Check Lambswool Throw Blanket, Brooklinen

$209 $177

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Wiggle Pillow Cover in Toast, Buffy

$79 $63.20

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Queen Classic Mattress, Saatva

$1995 $1695

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Up to $800 Off Select Mattresses at Avocado

Avocado just extended its fall sale to October 16, during which you can save up to $800 on its new Ultra Plush and Plush luxury mattresses; $400 on the new box-top or pillow-top beds; and $200 on its standard Green and Vegan mattresses, the former of which is personally lauded by our digital director as making her “sweet dreams even sweeter.”

25% Off Sitewide at Birch

A Helix brand, you can get Birch mattresses—aka one of our favorite organic options—25% off with the code DREAMDAY25 today and tomorrow, October 11. Plus, if purchasing a mattress, your order will include two free Eco-Rest pillows.

Up to 50% Off Select Items at Best Buy

We’re not tech experts, per se, but today is the final day to take advantage of Best Buy’s Flash Sale, where a few Apple and smart home products, dishwashers and dryers, and even the Samsung Frame TV (it’s $500 off!) are all on sale.

Up to 75% Off Home at Bloomingdale’s

Today and tomorrow, a large selection of items at Bloomingdale’s is up to 25% off (Diptyque’s new refillable candles, for instance, are all currently 15% off), but we spotted a few pieces of furniture, mattresses, and bedding layers sporting discounts as great as 75%.

20% Off Select Items at Boutique Rugs

Use the code PDAY through October 15 to take an 20% off select rugs, including clearance items and washable styles.

Up to 15% Off Select Items at Brentwood Home

During its Fall Sale, October 9–16, you can take $150 off Brentwood Home’s Oceano, Crystal Cove, and Hybrid Latex mattresses with the code FALL; 15% off its Cypress mattress; and 10% off its kid-approved Play Chair, Play Couch, and Play Mat.

15% Off Sitewide at Brooklinen

Shams, sheets, duvets—it isn’t often that Brooklinen’s entire assortment sports discounts. But starting today, the bedding purveyor announced a surprise 15% off sitewide sale.

20% Off Sitewide at Buffy

On October 10 and 11, Buffy’s site will also be sporting 20% discounts. And while we love the brand’s crazy-cooling eucalyptus sheets, it’s the shockingly cute body pillow we’re excited to see back in stock and included.

Up to 60% Off Sitewide at Burrow

Through October 15, all of Burrow’s furniture, shelves, bedding, and more are up to 60% off. Personally, we’re eyeing the site’s latest additions, from its newest modular sofa, the Mambo, to the sleek queen-size sleeper named Shift. The deepest discounts, however, can be found on its smaller assortment of rugs and mattresses. Or this streamlined wood bar cart that made our best deals of the week list.

15% Off Sitewide at Calpak

In anticipation of its 34th anniversary, Calpak is throwing an early sale starting tomorrow, October 11, when the entire site will be 15% off. This includes its recently restocked Hue collection.

Up to 50% Off Sitewide at Casper

During the Everything Sale at Casper, you can find savings as great as 50% off sitewide through October 31 with the code OCT25.

Up to 40% Off Select Items at Coway

While Coway air purifiers will be on sale at Amazon, you can score the same deals through October 15 on the retailer’s website if you don’t have a Prime membership. The Airmega 150 in peony pink is down to $140; the Airmega 300 is $240; the Airmega 400 in white is $290; and the Airmega 200M in white is just $130.

Up to 50% Off Select Items at Coyuchi

After taking a look at Coyuchi’s clearance section, we found a few styles of duvet covers, flannel sheets, and more bedding up to 50% off for a limited time.

Up to 35% Off Sitewide at Cozy Earth

Cozy Earth’s entire site will be 35% off with the code PRIMEDAYS. We can’t recommend the silk-filled pillow enough if you’re a fan of supersoft headrests.

20% Off Dining at Design Within Reach

During the Dining Event, you can take up to 20% off select products like dining chairs, tables, credenzas, lighting, and more. Plus there’s free shipping on Knoll pieces.

$10 Off Orders of $40 or More at Etsy

Etsy is a market of small shops and independent makers, and sales are few and far between, but today and tomorrow you can take $10 off everything with the code YES10 on orders of $40 or more.

Up to 30% Off Sitewide at Floyd

You can still save up to 30% over at Floyd, whether the greatest savings are limited to seating—aka its sofas and chairs.

Up to 40% Off Sitewide at Frontgate

Get a jump-start on holiday decor finds during Frontgate’s sitewide sale, where everything—from wreaths to garland to artificial Christmas trees—is 20% to 40% off.

Up to 10% Off Select Glassware at Glasvin

There are a handful of stylish stemware sets from Glasvin currently on sale, just in time to stock your bar cart or fill your cabinets before holiday guests arrive.

Up to 60% Off Select Items at H&M Home

Take up to 60% off if you’re tooling around H&M Home’s sale section, and be sure to consult our guide to shopping the online retailer’s home section like a Domino editor for linenlike pillow covers, affordable terracotta planters, chunky mugs, and more.

Up to 20% Off Sitewide at Industry West

Through the end of this week, you can enjoy 20% off at Industry West—including its collaboration with Zio and Sons—with the code FALL20.

25% Off Sitewide at Lulu and Georgia

We’re in the final hours of Lulu and Georgia’s Anniversary sale, where everything is 25% off, including our favorite designer collabs with Sarah Sherman Samuel and Ginny Macdonald.

Up to 65% Off Select Items at Macy’s

For two days only, take advantage of multiple promos happening at Macy’s: Buy one, get one on sheets, dinnerware, and other homewares; 60% off Godinger glassware, serveware, and more; dinnerware sets under $100; and 65% off select luggage brands, including Samsonite.

Up to 15% Off KidKraft at Maisonette

The entire KidKraft brand, which has been offering toys and furniture for the past 50 years, is up to 15% off at Maisonette through October 13.

15% Off Sitewide at Monos

Use the code 15OFF at checkout to take 15% off any of Monos’s products—because the brand doesn’t just make luggage anymore—through October 12. You can shop backpacks, weekender bags, and travel-friendly loungewear and linens.

15% Off Sitewide at Naturepedic

Amazon Prime Day seems to now be the best time to buy a mattress—Naturepedic is also offering a sitewide sale, which means you can save 15% on its adult and kid-friendly mattresses with the code FALL15.

25% Off Select Homewares at Neiman Marcus

Through October 15, there are a number of homewares included in Neiman Marcus’s current promotions, including its 25% Off Everyday Values or up to $200 off orders of $1,000 or more with the code NMCIRCLE, the latter of which ends a day earlier, on October 14.

Up to 25% Off Sitewide at Outer

Select pieces of outdoor essentials from Outer are up to 25% off, including its three-in-one firepit table, through October 24.

Up to $600 Off Mattresses at Saatva

Today and tomorrow, select mattresses are up to $600 off at Saatva. And later this month, October 17–24, when you spend $1,000 or more, you can take $400 off your order.

Up to $250 Off Select Orders at Saks Fifth Avenue

Through October 12, you can take up to $250 off your purchase with the code OCTGETSF. That’s your cue to head to the home section, where we also spotted a nearly half-off Staub bakeware set and curvy teaspoons first featured in our Saks debut sales roundup.

Up to 40% Off Sitewide at Serena & Lily

Serena & Lily’s Fall Design Event means you can score up to 40% off all its coastal grandmother–style finds, from bedding and lighting to furniture and rugs.

Up to 45% Off Select Items at Solo Stove

Take your pick of firepits from Solo Stove—a whole assortment of them are on sale October 11 to 15. Bundles will be up to 45% off, lids are up to 40% off, and seating bundles are up to 35% off.

$200 Off Ace Bidet at Tushy

Of all the bidets offered by Tushy, the Ace is our favorite—and it also happens to be $200 off over at the brand’s website. Here’s why: the seat is heated, multiple spray settings, a drying function, magnetic remote, and a relatively easy install.

Up to 60% Off Select Items at Target

There are more than 200,000-plus deals going on at Target right now, which is why we’d head straight to the site’s deals page to narrow down the top savings. We noticed you can save up to 30% on kitchen appliances and decor, as well as up to 25% on floor care, including robot vacuums.