Julia Sherman eats a salad every single day. You’d think such a healthy diet would be boring and routine, but as the creative force behind the new cookbook Salad for President
, Sherman’s leafy concoctions are anything but.
Sherman’s veggie obsession began five years ago with a blog of the same name, where she developed recipes with fellow artists she admired. She describes herself as a “really good home cook,” and she triumphs in making the process easy and effortless.
She quickly gained a cult following thanks to her fun, relatable approach—she hosted her book launch party at a Brooklyn grocery store—and her artfully composed images, which actually lead to a job as a creative developer at Chop’t
, the prolific fast-casual salad company that’s the go-to lunch of office workers in New York City, Washington, D.C., and Charlotte, NC. “They found me on Instagram
,” she says.
Having trained as an artist (she received her MFA from Columbia in New Genres), her background in photography propelled Salad for President forward from the start. She shoots all of the content her blog, and shot the entire book, which was something she always envisioned creating.
We sat down with Sherman to talk about her inspiration, how she turned the blog into a book, and got her tips for making sure you never make a boring salad ever again.
How did you translate what happens on the blog into a book?
From the start, I imagined Salad For President would be a book of recipes and interviews. The book is all new content from the blog; none of it has ever been published. I knew I wanted to do something different with the content given the format, which also provided challenges in image selection—if we do a shoot for the blog, I can put 30 images up.I had a lot more decisions to make with terms of layout, content, design.
I think the biggest thing for me in regards to cookbooks is knowing the perspective on food that it presents. My agent’s advice was get comfortable making this book yours. Leaning into the recipe development process was really interesting and insane, but also really fun.