If you haven’t heard about The GREAT.—the California cool clothing brand that’s absolutely loved by fashion insiders—you will now: The designer duo behind the company just launched a collaboration with Pottery Barn that’s chic, modern, and perfect for all occasions.
The clothing brand was started by college best friends Emily Current and Meritt Elliott, and is known for its effortless, bohemian aesthetic. The mostly denim-based brand perfectly encapsulates “cool girl style,” so it makes total sense that the new line boasts mainly black and white themes, with modern accents. They previously created two collections for the brand’s younger lines—PBteen and Pottery Barn Kids—which were (of course) huge successes, and even helped Jessica Alba design her daughters’ bedrooms.
“Emily + Meritt bring such an effortless sense of glamour to our brand, taking classic patterns and prints—such as antique ticking stripes and hand-drawn caricatures— creating a stylish expression for the modern household,” said Monica Bhargava, Executive Vice President of Product Development and Design at Pottery Barn.
And it shows—the line consists of pretty much everything one would need to create the ultimate modern home, including understated accent pillows, muted chairs and tables, sleek brass light fixtures, and interesting trinkets, such as a metal gold hand and a duck foot catchall.
"We designed these spaces by considering what the jeans and t-shirt person’s home looks like: It’s classic, worn with love, and thoughtful in texture, proportion, and accessorizing," the designers told Domino. "We mixed some of our favorite prints—like ticking stripes and scattered stars—by changing scale and use. We added a touch of whimsy through artwork, icons, and sweet sentiments. We dreamt up an entertaining tablescape that felt both fun and timelessly pretty, with everything from vintage trophy wine buckets to bunny ear napkin rings."
The duo said of the collaboration, "We have been able to design thoughtful and optimistic collections for the PB baby, kid and teen markets, and have really come to understand that there is an appetite for decor that feels both happily traditional as it does fashionably relevant and unexpected. We are also selfishly thrilled to integrate these products into our own grown-up spaces!"
Emily + Meritt for Pottery Barn is decidedly different from their collections for the younger brands, in the sense that it’s more sophisticated and glamorous—and #SOdomino. The cheeky designs are polished, yet relaxed, and will make the perfect gifts for all of your friends (and yourself, of course). The line is set to continue through the holiday 2017 season, so consider this your all-in-one gift guide.