: The news is in! Early this morning, Pantone announced their 2018 Color of the Year: Purple
. The appropriately dubbed shade, specifically known as Ultra Violet will undoubtedly grace the creative realms of fashion, design, and interiors.
Earlier this year, the global color giant dropped a few clues upon the release of a similar hue as a color tribute to Prince. While it's no secret that lilac is rapidly climbing the ranks in trends—not to mention the fact that it was one of our predictions for 2018's color—the bolder and more saturated take on the shade is quite the surprise.
Pantone isn't the only paint brand to go bold with their 2018 Color of the Year
: Benjamin Moore chose bright red
, while PPG, Glidden, and Olympic Paints all chose varying shades of black
Here's how we'll be decorating with purple
in the coming year.This story was originally published December, 6, 2017.
As we look to the year ahead, there were a handful of details we took in for consideration as we formed predictions for Pantone's Color of the Year. From the sweeping obsession that followed the announcement of 2016's Rose Quartz and Blue Serenity
—just in time to contribute to the inevitable rise of millennial pink—to the uncertainty we were met with upon the unexpected choice of Greenery
for 2017, we've been through it all. Maximalism is a trend
on the hike, and with that comes an unrestrained approach to design fueled by an abundance of colors and prints, layered with effortless ease. In suit, designers (be it professionals or not) have begun to embrace a heavy-handed method when decorating with color. As for the colors that we have in the running for Pantone's top pick? Read on to take a look.