This Australian Brand's NYC Pop Up Is A Minimalist's Dream

Everything you need to know about SP01 x L&G Studio's concept shop Over / Under.

Photography by L&G X SP01 / DADA GOLDBERG

Australia's uber cool design brand, SP01, has come stateside with the launch of a concept shop developed in collaboration with Ladies & Gentlemen Studio (L&G Studio). The pop up, Over / Under, will come to encompass a curated selection of the Australian-designed, Italian-made furniture collections featuring a slew of items for both indoors and out. 

Photography by L&G X SP01 / DADA GOLDBERG

The streamlined composition of the pieces pay tribute to minimalism while channeling the creative vision of the brands, which strive for juxtaposing the warmth with abstracted vignettes. Two key elements that are clearly present within the impeccably styled pop up shop. 

Photography by L&G X SP01 / DADA GOLDBERG

“We looked to L&G Studio to design an experience beyond the traditional showroom - a destination where guests can relax into our pieces, which are designed with urban life in mind,” said Matt Lorrain, Head of Design and Product Development, SP01.

Photography by L&G X SP01 / DADA GOLDBERG

Over / Under is located on the ground floor at XOCO 325, at 325 W. Broadway in SoHo. It opens to the public on April 28 and extends onto May 31, 2017. 

Published on May 03, 2017 - 6:30am EDT

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