Chasing Paper’s Collab With Graduate Hotels
Beloved college town-focused hospitality chain Graduate Hotels
is making its first foray into the world of retail by partnering with Chasing Paper for an exclusive wallpaper line
. Each 2x4-foot panel retails for $40, is completely removable, and reflects the hotel chain’s signature use of playful pattern and bold color.
Graduate’s in-house artist and graphic designer Ernest Wlostowski drew from a few motifs commonly used by the company: vintage art, sports, and university paraphernalia. From the more demure classic plaids to statement-making, colorful pennant prints, there’s something for everyone—not just college students looking for a dorm room update. As Julie Saunders, chief marketing officer at Graduate Hotels, points out, “Subtle nods to collegiate decor make the designs ageless, whether you’re still a student or a distant graduate. The spirit of the brand celebrates and commemorates youthful optimism, which applies to students and non-students alike.”
Designed in homage to the hospitality chain, which boasts unique design at each of its properties, the collection is an eclectic one. “‘Sports’ is a playful nod to our celebration of collegiate sports heroes,” explains Saunders. “Our ‘Around Campus’ toile print underscores our dedication to honoring the history and stories of universities in the towns we call home. And to capture the essence of our brand philosophy that we are always learning, we also created a print named after our brand mantra, ‘We Are All Students.’”
The collection is officially available to shop now at chasingpaper.com