The spirited mix-and-match aesthetic of Madre, a new children’s furnishings shop, brings color and pattern to the playroom.
photography by Molly Winters
written by Alex Redgrave
written by Alex Redgrave
“Tailored layering” is how Mia Brous, Kerri Goldfarb and Louise Marsh describe their approach to decorating kids’ spaces. The three moms first bonded over a shared background in interior design and launched their children’s furnishings shop, Madre, a year ago. Starting with the bright coral door, the playful yet polished space is a breezy mix of bold prints, splashy colors, and whimsical accessories, like a menagerie of oversize plush safari animals and a set of fuchsia melamine drinking glasses. Parents can custom design headboards and window treatments, adding a personalized touch. “Everyone remembers their childhood bedroom,” says Brous. “It’s the first room you get to do from top to bottom without inheriting a bunch of furniture. You can start fresh.”
Flamingo animal head by Fiona Walker $165 Safari print by Kazumi Yoshida at Tiger Flower Studio $995 Name stool $105 Striped storage bin by Pehr $40 Plush leopard and lamb by Melissa and Doug starting at $70 Mobiles by Pehr $80 Throw blankets by Pehr $75 each Soho changer by Duc Duc NYC $995 Blue stool by Stray Dog Designs $395 Nursery glider by Madre private label starting at $1,150 Animal bookends by Zuny $64 each Piggy banks by Alex Marshall $78. For more info, visit madre.com
3 tips for adding a dose of style to the kids’ room
- Think long-term. A nursery should be able to last for each of your babies, or transition to a toddler room. Buy a dresser you love and just put a changing pad on top for the diaper years. Crib skirts in different colors and patterns are great if you’re switching from boy to girl.
- Fun can be functional. We always recommend having a slip- covered glider that can easily be cleaned, and using fun baskets as your laundry hamper. We often include a custom day bed in the nursery, since you inevitably end up sleeping there! It becomes a comfy couch, where the whole family can gather.
- Make it your own. You spend quite a bit of time in the nursery, so it should be designed for both parents and baby to enjoy. Buy artworks you find meaningful, or even try to incorporate a few items from your own childhood.
Striped Dhurrie rug by Madeline Weinrib $1,850 Plush giraffe by Melissa and Doug $100 Pink and blue drum stools by Stray Dog Designs $395 Eames table $190
Bedding by Biscuit Home $60-$325.
Zuny bookends $64 each.
TEE PEE PRINT by Caitlin McGauley $150-$225 blue muna cotton dhurrie by Madeline Weinrib $1,850 ceylon batik fabric by China Seas French blue cotton fabric by Alain Campbell Grasscloth wallpaper by Thibaut.
Liberty Bonnets by Little Bean.