Been wondering how to do monochrome styling correctly? Allow us to point you in the direction of Jason Wu. The designer took over the Cadillac House in New York City’s Tribeca neighborhood for fashion week, covering the entire showroom in his signature shade of grey.
Seriously, everything from the Morgenstern’s ice cream served at the showroom’s bar area to the gallery wall of Moleskine notebooks is grey.
The Cadillac House installation is in partnership with Pantone, which first debuted the designer’s custom color in 2016. It has served as the basis and inspiration for the sister collection to Wu’s primary clothing line, appropriately titled Grey Jason Wu.
“I’ve always gravitated towards grey,” Wu tells Domino. “I think it has a calm, serene quality that I relate to. A material I particularly love to work with for my ready to wear collections is grey flannel—it’s such a sophisticated material that has also translated into how I decorate. My entire apartment is upholstered in grey flannel.”
While Grey Jason Wu is entirely fashion-based, showcasing a more playful side to Wu’s signature sleek and elegant aesthetic, the Cadillac House installation is a result of several collaborations with various lifestyle brands that are as well-loved as the designer himself.
From grey Moshi headphones to a custom-colored Sharpie—a personal favorite of Wu’s: “It’s the one pen I have been using to draw with for the last decade, so it’s cool to get my own color!”—the capsule collection allowed Wu to reimagine some of his favorite brands in his signature shade.
“I’ve always been very active in collaborations and cross pollinating with other creative fields in the past, so this is a natural next step,” he says.
While the lifestyle collaborations are available to buy for a limited time only while the installation is open, the Cadillac House takeover is so much more than a pop-up shop. It’s been transformed into a truly immersive experience, offering daily events open to the public in every area from beauty to art, all rooted in the color grey.
Between September 12 to 24, anyone can stop by to view the collection, and you can check out the full line-up of events here. But if you live in New York and playing Pictionary with Jason Wu sounds like something you need to be a part of, run, don’t walk—the event portion of the installation will only take place until September 15th.
See more color stories:
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Pantone Announces Their Newest Color—a Tribute to Prince
Pastel Walls Are Back—Here’s What You Should Know