Ikea Wants to Help You Party

The retail giant is about to become a one-stop shop for all your celebrating needs.

Courtesy of @ikeatoday

Ikea wants to help you throw a party. Specifically, it wants you to be able to have a good time in any home, at any time.

That’s right: In addition to Ikea’s many feats to make your life easier, the brand is now committed to helping you make that last-minute party a raging success. The company has announced a partnership with Swedish electronics company Teenage Engineering, and will establish a new line that includes portable speakers, an electronic choir, a turntable, party lighting, and so much more. The Frekvens collection will turn up the volume on your next get-together in a major way, because as Ikea knows (along with the guest list, refreshments, and decorations), the key to a good party is setting the vibe with some quality music.

Ikea first announced the collaboration with Teenage Engineering (a company that, despite its name, is run by a team of fully grown men who are simply teenagers at heart) in June at its Democratic Design Day, and teased the idea for an all-inclusive “party kit” that'll help with throwing together spur-of-the-moment parties. And now, we’re starting to see more of what that party kit might look like.

Jesper Kouthoofd, head of design and CEO at Ikea, previously discussed the last-minute nature of young people when it comes to throwing parties, and how he and his team wanted to cater to that with the products in the original release—but remained pretty tight-lipped during the conference as to what the products would be like. However, he did reveal that they were working on approximately 22 items for the line.

What we can see from Instagram indicates portable, colorful electronics, from outrageous speakers to lights that can turn virtually any location into a party destination. The image represents a prototype, of course, as the real products are only set to be released in 2019. However, it's clear that the mission of the company is simple—to bring to life products the brand feels are missing from the world. 

And although you won’t be able to buy the Frekvens products until February 2019, their introduction to Ikea completes the home retail giant's plans to become a one-stop shop for all your partying needs. Marcus Engman, head of design for Ikea, expressed his excitement about the partnership during the livestream portion of the Design Day event: "I think Ikea is already a great party place. We're almost always open, and we have a lot of what you need to have a party. But with this collection, we are going to take that to the next level with things that we don’t usually have in the Ikea range, in order to throw that party.”

Sounds like a celebration to us.

See more Ikea news:
Renting Furniture From Ikea May Soon Be a Reality
Ikea's New Partnership Will Change the Way You Listen to Music
Ikea's TaskRabbit Service Is Now Available in California

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Published on February 20, 2018 - 4:00pm EST

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