“Scandinavian bohemian” is probably not a phrase that comes to mind when considering popular Nordic design aesthetics, but IKEA’s newest collection, hitting U.S. stores this May, is about to change that. The retailer has teamed up with Swedish designers 10-gruppen for a bold and colorful handcrafted line that is far from minimalist.
If you’re unfamiliar with 10-gruppen, they’re a group of Swedish design icons—the name translates to “10 Designers”—who formed in the 1970s, bringing powerful and lively patterns to a previously more subdued design world. IKEA has collaborated with them several times, and the latest partnership resulted in the limited edition Avsiktlig collection, for which the original 10-gruppen members collaborated with three young designers: Iina Vuorivirta, Ida Pettersson, and Hanna Dalrot.
“10-gruppen has always been one of my greatest influences. I absolutely love their design style, it’s bold colouful and geometric in its expression. Their patterns still feel modern and bold, like a pattern explosion,” says Pettersson.
The collection is infused with the signature '70s Scandinavian style, featuring 14 new patterns on a wide range of home accessories. From bright blue handcrafted armchairs with removable cushion covers to monochromatic storage boxes in bold prints, the line takes you in the complete opposite direction of traditional minimalist Scandinavian design.
The best part? It’s affordable. A set of 30 paper napkins—definitely the trendiest napkins you will ever see—will only set you back about $1.20. Plates and bowls from the porcelain crockery part of the collection only cost $3.20 and $5.75, respectively.
The full line is officially out in May and will only be in stores for six weeks. But don’t worry: Certain items, like the curtains and sofa cover, will be available for longer while supplies last. Mark your calendars!
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Published on April 21, 2017