photography by IKEA
If you’ve ever wanted your home to look like a pristinely put together Ikea catalog, you might soon be getting your chance. Ikea is taking its design services on the road, in the form of the fourth season of Ikea Home Tour.
The Home Tour Squad will visit four markets starting in the fall—Philadelphia, Washington DC, the New York/New Jersey area, and Boston—to meet with homeowners and try to fix their design woes. Consisting of a team of five experts, the Home Tour Squad will look at each room’s challenges and develop a plan in partnership with the owners in order to fix the space—using Ikea products, of course. It’s essentially a mobile designer crew.
“Everyone deserves a comfortable home that fits their lifestyle and supports their dreams and aspirations. The Home Tour videos are meant to inspire consumers and help them realize they can easily and affordably update their living spaces to reflect their personal needs and tastes,” said Ikea Home Tour Project Manager Kerri Homsher in a statement.
The series officially launched in 2014, and since then, it has seen the team visit 21 markets. The accompanying videos—which show the before and after shots of each room makeover, as well as walk viewers through the process—have accrued a total of over 71 million views to date.
All episodes are available on the Home Tour site now, along with a separate “Tips and Tricks” section in order to help viewers with their own decorating questions, from closet organization to small space solutions.
Past makeovers have included a bland guest room that was transformed into a warm, inviting space in order to accommodate a newly moved in mother-in-law, and a nursery that needed to be redesigned for the impending arrival of triplets. Viewers can follow along families’ journeys, as well as get inspiration for their own remodel projects.
Interested in recruiting Ikea to transform your own space? Philadelphia homeowners, you’re up first: Your submission period starts now, but ends pretty soon on September 24. Head over to the site to get started.
See more Ikea news:
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Ikea Just Started Selling Solar Panels
Ikea’s Newest Collaboration Celebrates Scandinavian Simplicity