As HAY is known for their streamlined aesthetic, there posed the question of whether or not Ikea's flat-pack model would impose a challenge when it came to the items designed for the collection. Nevertheless, Hay sticks by the fact that he and wife Mette, didn't let that inflict any sort of limitations, "it was a part of it, and working with Ikea product engineers, you adapt to it immediately—it becomes a natural aspect of the design process."
From this, Hay draws on the Ypperlig chair, which stood as an exception to the flat-pack method. It takes a total of 30 seconds to make, wherein an injection mould is filled with a single shot of liquid plastic. "Understanding production methods are key and from there, you build designs based on that," says Mette Hay.
Implementing a contemporary touch on Ikea's already-modern aesthetic was a goal for the duo, and one they managed to go above and beyond. "Being modern is more about creating an object that is innovative," notes Hay. " People who are interested in contemporary design, and have a knowledge of it, find that it is something that relates to fashion. We aim to create items that can last many years—the more I work with furniture, the more I realize the importance of working in an efficient way." The couple, who has a knack for following their instincts, can attribute that practice to much of their success.