IKEA Hilariously Responds to Balenciaga's Copycat Tote

Balenciaga offers a $2150 tote that looks nearly identical to IKEA's signature shopper.

photography by IKEA via ACNE


Anyone who's shopped at IKEA is familiar with the retailer's signature tote - the Frakta. Generously oversized and sensibly priced, the iconic blue bags are known for their versatility and (for better or for worse) their capability to hold even the most impressive hauls. Needless to say, the shopping bag has essentially become synonymous with the brand, boasting the classic bright blue hue with pops of yellow. 
 
Last week, luxe fashion brand Balenciaga rolled out a new tote that bore an uncanny resemblance to the Swedish retailer's own. The difference? It would come to set you back an extra $2,149.01, thanks to its "blue wrinkled, glazed leather" composition and Balenciaga label. IKEA's response to the replica came in the form of a cheeky ad, from Swedish agency ACNE, helping shoppers correctly identify an original Frakta tote. 
 
"THROW IT IN THE DIRT. A true FRAKTA is simply rinsed off with a garden hose when dirty." We can't say the same for its luxe counterpart. Imitation is the sincerest form of flattery, right?

Published on April 26, 2017 - 7:00am EDT

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