photography by ROBERT PETERSON
Is the Home Depot becoming a one stop shop for all things home related? Not only can you buy everything you'll ever need for a renovation project there—along with some surprisingly chic decor—but thanks to a new partnership, you can also get some personalized decorating advice, too.
The home improvement retailer has teamed up with virtual design service Laurel & Wolf to bring customers an in-person interior design program they can use for all their questions and concerns. The service is also available online, which means you can recruit the help of a professional designer right from the comfort of your couch.
You can choose from three price packages on Laurel & Wolf’s site, and the services range from $59 to $249 per room, depending on how involved you need their designer to be. Rather than being a new platform for the program, the online Home Depot Pro Referral Service will be built directly into Laurel & Wolf’s existing site, in order to create a streamlined experience for customers.
Here’s how it works:
After setting up an account with Laurel & Wolf, you select the room(s) you’re interested in designing. You then fill out a brief questionnaire, select a design package, and start working directly with a designer, who will create a space for you using supplies from the Home Depot.
“We are excited to see how our designers will bring to life the incredible range of products sold at The Home Depot,” said Laurel & Wolf founder and CEO, Leura Fine. “Through this partnership, we are able to provide the ultimate modern platform for the millennial consumer, who expects customization and services as a seamless integration into their shopping experience.”
Home Depot is the latest company to start adding extra services to its base offerings. (See Amazon, which in the past few months alone has expanded into meal delivery, fashion, and bookstores, and even bought out a massive supermarket chain.)
According to Retail Dive, the decision to expand into interior design is a smart one for Home Depot, as customers are already willing to spend more when it comes to their homes.
Source: Retail Dive
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