18 Soft Focus

Habit Cosmetics

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  •  Overview

    A luxurious pale lavender-blue crème

    While creating color stories for shoes at a major American footwear company, founder Aja Frierson became obsessed with how small pops of color transform an entire look. At the same time, she fell in love with the ritual of painting her nails, but realized traditional polish left them weak and damaged. She decided to create an alternative. After many (too many!) rounds of experimenting to create the perfect formula, Habit was born in June of 2013.

    Habit gives you the gorgeous color you crave and strengthens your nails, all without the harmful chemicals found in other brands. And it's chic enough to leave out on your bathroom counter.

    Naturally strengthening nail polish made with Myrrh extract. Vegan, cruelty-free, gluten-free and 5-free of Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate and Camphor. Habit is packaged as sustainably as possible with a bamboo overcap and boxes made from FSC-certified paperboard. Made in the USA.

  •  Details & Dimensions