08 Blue Velvet

Habit was launched in 2013 by Aja Frierson: a former fashion industry colorist, a current green beauty addict, and a lifelong artist. The name Habit refers to the costumes, or habits, women wear everyday, and to the role cosmetics play in creating those personas. It also recalls the self-care rituals that ground us. 

Habit was created out of a desire for a nail polish that delivers the best of everything: a non-toxic, long-wearing formula that improves nail health to boot, trend-relevant yet wearable colors, sustainable packaging, and beautiful design. In short, Habit is green beauty that looks as good as it is.

- Natural strengthening nail polish made with Myrrh Extract

- PETA-certified as vegan and cruelty-free, gluten-free

- Free of Toluene, Formaldehyde, Formaldehyde Resin, Camphor, TPP, Xylene, Phthalates,     

  Parabens and Fragrances

- Made in the USA