Goop lovers, rejoice: the lifestyle brand has opened pop-up shops in eight Nordstrom stores around the country, and they’re designed to look like Gwyneth Paltrow-approved living rooms.
Dubbed Pop-Ins, the shops are curated by Olivia Kim, Nordstrom VP of Creative Projects, and will last for about a month. Similar projects that Nordstrom has done in the past had travel-related themes like road trips and France, but this is the first wellness-centric experience.
The furniture is also shoppable: The living rooms have been designed and outfitted by 1stDibs and serve as showrooms. Nordstrom works with local shops and designers for all pop-ins, and for Goop’s shops, 1stdibs pulled from places like Susan Wheeler Home and Kassie Keith Vintage Home & Curiosities in Seattle, and Consort in Los Angeles to name a few.
Each pop-up is unique, and most pieces are one of a kind so when you purchase something it won’t be delivered until after the shop closes. The cozy spaces also feature custom chinoiserie wallcoverings by Fromental, muted navy tones, and warm wood accents.
“Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country—this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process,” said Paltrow in a press release.
“Goop-in” will be open from May 12 to June 25 at the following Nordstrom locations:
Downtown Seattle, Seattle, Wash.
Bellevue Square, Bellevue, Wash.
NorthPark Center, Dallas, Texas
The Grove, Los Angeles, Calif.
South Coast Plaza, Costa Mesa, Calif.
Michigan Avenue, Chicago, Ill.
CF Pacific Centre, Vancouver, B.C.
CF Toronto Eaton Centre, Toronto, Ont.