IKEA's Signature Blue Tote Is Now a Baseball Cap

Meet the LA brands that are turning the FRAKTA shopping bag into a hat.

Photography by HIGHSNOBIETY

We're still reeling over IKEA's genius clapback to Balenciaga's nearly identical take on the Fratka, the Swedish retailer's signature blue tote. The bag in question is back in the spotlight for a slightly different reason. LA-based brands Pleasures and Chinatown Market have come together to give the tote a fresh new spin. The redesign comes in the form of a baseball cap because - if you ask us - we're well overdue wearable merch from the brand. The hat, dubbed FRAKA, retails for $38, and will be available via both of the brands' online shops.

Source: Highsnobiety

Published May 1, 2017

Published on May 01, 2017 - 1:00pm EDT

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