Domino Editorial Standards

Mission
Our Story
Objectivity, Transparency, and Ethics
Editorial Process
Our Team

Mission

At Domino, we celebrate paint colors and cabinet finishes just as much as the trip (or coffee-table book or ’70s movie) that inspired them. That’s because we know that behind every cool home is an even cooler person.

Our home tours, renovations, candid design advice, and shopping guides introduce you to talented creative thinkers and show you how they customize their spaces to be a true reflection of their worlds. (Sometimes those tastemakers are Domino editors themselves!) We let you in on everything from the next big tile trend to the perfect curvy sofa—and where to get it on sale—to help you bring your own style home.

Our Story

2005: Domino, the print magazine, is launched by Condé Nast. In its first year, Domino was honored in the Hot List Startup of the Year by Adweek, Top Launch of the Year by Media Industry Newsletter, and A-List 10 Under 50 by Advertising Age. The magazine received two National Magazine Award nominations from the American Society of Magazine Editors (ASME).

2008: Domino releases its first book, Domino: The Book of Decorating, published by Simon & Schuster.

2009: Condé Nast announces it will cease publication of Domino due to the economic climate.

2013: Domino relaunches as an omnichannel media and e-commerce company: Domino Media Group.

2016: Domino publishes a second book, Domino: Your Guide to a Stylish Home, which makes The New York Times best-seller list.

2017: Domino launches new verticals, including Entertaining, Travel, Wellness, and Weddings.

2018: Domino is acquired by Multiply.

2019: Domino’s first-ever Travel and Renovation issues launch, as well as a fifth Wedding issue, in collaboration with Amazon.

2020: Domino debuts its furniture collaboration with Crate & Kids and introduces a podcast, Design Time, featuring candid conversations with, among others, Ayesha Curry, Bobby Berk, Justina Blakeney, and Jeremiah Brent.

2021: Domino is acquired by Recurrent Ventures and becomes a digital-first destination.

Objectivity, Transparency, and Ethics

We make content for you, period. Domino’s editors, writers, and producers have complete control over our stories from pitch to publish, and make all editorial decisions without interference from advertisers and other business stakeholders.

We independently review and curate every product on our site, because we’re just as obsessed with a great deal and an under-the-radar discovery as you are. Items you purchase may earn us an affiliate commission, which we will note in any relevant story. Sponsored content will be clearly marked as such and is not produced by our editorial team.

Sometimes a brand will pay for a writer’s experience or trip—we will be up front about this and never allow that to sway our coverage. We agree to these things with the understanding that they help us bring you the most inspiring, immersive content possible.

We do not use AI tools to create editorial or sponsored content—every photo you see and article you read was crafted by a real human being.

We work to adhere to the Society of Professional Journalists’s Code of Ethics.

Editorial Process

To ensure accuracy, clarity, and a great read, every story we publish is researched and reported by a vetted writer and reviewed by at least one editor before it reaches your screen. In some instances, an independent fact-checker will also verify all of the statements in the piece.

We are by no means experts at everything. We regularly tap industry pros and other outside sources for their insights, which we make sure to attribute accordingly. When we cite a report, news article, or other published information, we link back to it. Of course, errors do happen—and we take them seriously. If a reader or source raises an issue with a story we’ve published, an editor will review the proposed change and determine if it’s necessary to issue a correction. If one is warranted, we’ll update the relevant text and insert a note disclosing the change.

Our Team

Some of our editors deal with words; others are all about visuals. But we are all passionate about good design and the people behind it.

Leadership

LAUREN BERTOLINI
General Manager

KATE BERRY
Chief Creative Officer

LINDSEY MATHER
Digital Director

Editorial

JULIE VADNAL
Deputy Editor

SAMANTHA WEISS-HILLS
Managing Commerce Editor

LYDIA GEISEL
Home Editor

JULIA STEVENS
Style Editor

JUDITH PILONE
Copy Editor

Art & Photo

ANDIE DIEMER
Photo Director

BRIT ASHCRAFT
Design Director

BELLE MORIZIO
Associate Photo Editor; Staff Photographer

LINDSEY DESIMONE
Senior Social Media Manager