Bri Emery of designlovefest is known for her feminine and colorful style, and her newest project is no exception. Inspired by a recent trip to Mexico, the 40-piece collection uses a pretty pink hue as its base, incorporating geometric shapes and watercolor cacti prints that add interest. The 14 textiles come in 12 silhouettes, including love seats, armchairs, curtains, and even headboards.
“I wanted the colors to have a range of bright and poppy, to more subdued and neutral [shades], so that people could easily integrate our line into their current decor,” explains Emery of how she settled on the unique color palette—which mimics the desert sunsets she saw in Mexico.
The line, which ranges in price from $199.99 to $1,399.99, includes punchier pieces like a printed armchair, as well as simpler staples like a solid-colored ottoman. Yet, despite some of the more vibrant patterns and colors, the classic silhouettes of each item make for quite the timeless look.
“While creating this furniture line, I was very inspired by my recent travels, seeing beautiful tiles and textiles,” Emery says. “I was drawn to using patterns that are often found in blankets and rugs, and wanted those prints to translate onto furniture.”
This partnership with designlovefest is the latest in a string of collaborations for the Chicago-based customizable furniture company. Cloth & Company has successfully translated its trademark digital design and printing technology into numerous collabs—most recently one with fashion icon Iris Apfel. It has an ongoing partnership with blogger Joy Cho of Oh Joy via a furniture line at Target, the product of which can be seen in her recently-completed office tour.
According to Meganne Wecker, Cloth & Company’s co-founder, teaming up with Emery for the company's newest line was a natural extension of the brand.
“At Cloth & Company, we celebrate design that is unexpected yet stylish, and this sums up Bri’s aesthetic,” she said in a statement. “We’re thrilled to bring a little designlovefest to the homes of consumers everywhere with the collection.”
And it seems Emery feels the same way. “It happened really organically,” she says of how the partnership came about. “After seeing some of my other lines at Target, they approached me about my own furniture line, and it felt like a great fit for me. When I met with the ladies in person, I really liked them, and knew we would see eye to eye!”
The Cloth & Company x designlovefest collection is available exclusively for purchase on Target.com as of January 9.
See more new decor collections we love:
Iris Apfel’s First-Ever Furniture Line Is as Eclectic as You’d Expect
The Cardboard Furniture Company You Need to Know About
Art Deco Fans Are Going to Love This Furniture Collaboration
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