This Designer Has a Fresh Take on Cottagecore

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I’ll be in Milwaukee this coming weekend for my stepbrother’s wedding, and I’m hoping to pop into Yolo Home Co., Jenni Yolo of @ispydiy’s brand-new decor shop. Any other recs for me?

Our guest editor today is designer Noz Nozawa. She is totally fearless when it comes to playing with colors, patterns, and scale, and to striking effect—peep her cabin bedroom to see what I mean. So it’s no surprise that she decided to dig into how she’s reinventing the trendiest of trends: cottagecore.

If you’re in a reading mood, I also delved into my plan to conquer the baby clutter that has taken over my house in our Thursday edition. I promise the solutions don’t scream “kiddie”!

Lindsey Mather, digital director

Current Mood

Today's Guest Editor: Noz Nozawa
Photography by Adahlia Cole

What I’m loving right now: Traditionally, cottage-y, nostalgic design motifs—like ruffled chair skirts and pillow trim; patterned, ruched ceiling light shades; and cutouts in wood furniture—incorporated into rooms with a strong mix of other vintage styles and modern silhouettes. There’s a fresh, youthful playfulness around these decorative details that I am so delighted to see. I think adding sweet, folk-artsy notes adds so much warmth and visual interest.

I’d recommend it to someone who also likes…The art of the mix. This is for anyone who loves elements of everything but is uncomfortable with full rooms or full sets of one thing or one style.

Three real-life ways I’d try it:

  1. Getting more playful with lampshades and drapes for our clients. I’ve earmarked a bunch of small-pattern textiles to use.
  2. Little café curtains that only cover half your window but give you all the privacy you need.
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