After leaving a career in marketing, Indian born Usha Bora looked to her roots to create lifestyle and interiors brand Jamini, which she launched in Paris in 2014. Jamini, which means purple in Hindi, is inspired by the colours of her birth-land, Assam, where these rich hues have a deep importance to the locals. There, in India’s easternmost frontier, Usha works alongside talented local craftspeople, who help her create a beautiful collection of block-printed textiles, woven bags and handmade paper stationery. In just two short years, Usha has launched two locations in Paris and is set to open a pop-up shop in New York next May.
She picked five of her favorite products, which each showcase the traditional techniques used to create her brand.