This Is What IKEA Looked Like 36 Years Ago

Design ideas from the retailer’s retro catalogs.

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It’s 2002, and you’re flipping through a catalog on your bedroom floor. You fold down the pages that catch your eye and circle your favorites in the hopes that someone will get the hint and surprise you with a gift. Nowadays, catalog browsing is definitely a nostalgic pastime (that’s what Instagram is for!). But if IKEA’s brochures are any indication, we should still be looking to them as a source of style inspo. We recently got our hands on a few of the retailer’s vintage ones, and they’re brimming with design ideas that stand the test of time. 

Between living room layout ideas and color palettes that will inspire you to ditch the all-white-everything scheme that is, admittedly, über-prevalent in modern IKEA spreads, there’s a lot to bookmark. Time to start decorating like it’s 1984. 

The Mondrian-esque Sofas

It’s drummed into our heads that investment pieces—sofas, rugs, credenzas—should come in classic neutrals. But if this vibrant setup from 1984 has taught us anything, it’s that you can skip peppering in color via smaller accents and go all out with super–eye-catching furniture. As long as you keep the silhouettes sleek, primary hues can be timeless, too. Plus, with all that saturation, who needs throw pillows? 

The Unfinished Furniture

old ikea catalogue with cane furniture living room
Courtesy of IKEA

After the fact that cane is, and always will be, a good choice, the second thing we learned from this 1977 cover is that it’s okay to embrace the natural look. Here, raw, unvarnished woods, both in the bookshelves and the chair, brighten up all the gray tones. 

The Pattern Play

old ikea catalogue featuring orange stripes
Courtesy of IKEA

When in doubt, invert your prints. IKEA’s 1972 catalog is convincing us to give stripes on stripes a chance. Match your pillows to either a rug or wallpaper—just flip the colorways to keep it from feeling one-note. 

The Mini Centerpiece

old ikea catalogue cover featuring a living room with grey sofas
Courtesy of IKEA

Your coffee table doesn’t have to be large or square shaped; in fact, it doesn’t have to be a coffee table at all. This 1990 scene uses a triangular side table to anchor the living room instead. It’s a handy trick for small spaces that require moving things around to accommodate friends or impromptu dance parties. (No one wants to lug a 40-pound piece of furniture.)

The Architectural Detail

old ikea catalogue cover with arched window nook
Courtesy of IKEA

Calling all renovators: Take a page from IKEA’s 1987 catalog and add a window arch. The two-tone paint job, the little shelf (ideal for plant parents), and the unusual art placement are further reminders to think outside the quite literal box. 

See more IKEA stories: We Found IKEA’s Secret DIY Website 33 IKEA Hacks That Will Make You a DIY Convert There’s a Reason IKEA Furniture Is So Satisfying

Elly Leavitt

Writer and Editor

Elly enjoys covering anything from travel to funky design (tubular furniture, anyone?) to the latest cultural trend. Her dream apartment would exist on the Upper West Side and include a plethora of mismatched antique chairs, ceramic vessels, and floor-to-ceiling bookcases—essential to her goal of becoming a poor man’s Nora Ephron. You can probably find her in line at Trader Joe’s. You will never find her at SoulCycle.