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Spend an hour at one of these well-designed spots for a fast, stylish reboot.
written by CAROLINE BIGGS
THE NOW
7611 BEVERLY BOULEVARD, LOS ANGELES, CA, 323.746.552, THENOWMASSAGE.COM As working mothers, Erica Malbon and Gara Post were looking for a time-efficient way to relax and recharge without breaking the bank. In November 2015, the pair opened The Now, an affordable massage boutique—providing everything from a 25-minute foot massage to an 80-minute deep-tissue massage accompanied by a cooling eye mask. Inspired by the serenity of Tulum, Mexico, and Japanese simplicity, the space is filled with natural wood, vintage rawhide, kilim pillows, and a soothing color palette. Additionally, The Now—which will be opening a Santa Monica outpost this summer—offers an assortment of all-natural essential oils and add-on services to customize your experience and cater to your individual wellness needs. “When it came to designing the space, we were inspired by the philosophy of wabi-sabi, which relies on the beauty of imperfections,” Malbon says. Post adds, “We wanted the space to be raw, idyllic, and incorporate as many natural elements as we could.”
AMIKA STYLEBLOW 204 WYTHE AVE. BROOKLYN, NY 11249 AMIKASTYLEBLOW.COM Although its products are available in more than 30 countries across the globe, it wasn’t until December 2015 that innovative haircare brand Amika opened its first-ever brick-and-mortar salon, Styleblow, in Williamsburg, Brooklyn. Stop by the nine-seat salon for a prompt, predate primping, but stay for its spirited atmosphere—curvy cutout stations, bright patterned packaging, and a pink neon-lit shampoo room.
HEYDEY
130 BROADWAY, NEW YORK, NY 646.869.3601, THINKHEYDAY.COM “We’re not reinventing the facial,” Michael Pollak, chief brand officer and cofounder of Heyday, explains, “we’re rethinking how you experience it.” Traditionally, professional skincare service has been reserved for visits to luxury spas and expensive salons, but Heyday is hard at work to change all that. The well-designed space features open-plan treatment rooms, brass pendant lights, a peaceful color palette, and dark walnut shelves stocked with a curated collection of skincare and beauty products, including Herbivore and Heydey’s excellent in house-line.
TENOVERTEN
MULTIPLE LOCATIONS, TENOVERTEN.COM For years, friends and manicure enthusiasts Nadine Abramcyk and Adair Ilyinksy fantasized about starting a speedy nail salon that provided a more stylish and client-friendly experience. In 2010 they opened the first Tenoverten shop in downtown Manhattan, offering a slew of savvy services and vitamin-rich products inside a chic and calming setting. Newly opened salons in Austin, Texas, and New York’s Financial District boast cool design touches like powder-coated light fixtures, tailored upholstery, and an assortment of vegan, paraben-free polishes—all created in-house with the help of Abramcyk’s sister, Jaclyn Ferber. “We’re committed to providing an all-around healthier and more stylish experience for both our customers and employees,” says Ilyinksy.