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A MONTHLY SHOPPING GUIDE FROM LOCALS WE LOVE, IN CITIES WE CAN’T WAIT TO SPLURGE IN. MEET RACHEL ASHWELL, FOUNDER OF SHABBY CHIC, AND THIS MONTH’S ‘LOCAL LANGUAGE’ SHOPPING SPOTLIGHT!
Although delicate lace textiles and pastel painted, distressed furniture has been popping up on our pinterest feeds for the past few seasons, perhaps no one has more fully embraced and embodied the vintage trend better than Rachel Ashwell. At the helm of her now-iconic brand—Shabby Chic—Rachel has made it easy for her clients and customers to decorate and collect authentically aged pieces and new items that represent an age gone by. Below, Rachel shares some of the shops that spark her creativity when she’s not overseeing things at shabby chic.
RACHEL ASHWELL SHABBY CHIC COUTURE Santa Monica, CA
Even though I am the designer and buyer for all my retail locations, it’s often not until I am in one of my stores that I am able to experience my products in a home-like setting. Shopping in my own store is productive and joyful for me, it allows me to see the space through the customer’s eyes. Experiencing the entire collection together often inspires me for future seasons.
LILY ASHWELL Venice, CA
I’m proud to say that my daughter Lily has now opened her own store. In the past, her clothing collection was only available on www.lilyashwell.com, but her collection and curated homeware finds are now available in a Venice-based store off of Rose Ave. I love her eye for design and how she merchandises simple products in a user friendly, elegant, and natural way.
INDIGO SEAS Beverly Hills, CA
This lovely store on Robertson Blvd. is a hodgepodge of vintage home furnishings, set against a bright fun palette. Floral chintzes and faded stripes, decorative pillows, and funky chairs are spotted everywhere you turn. Situated right next to the famous ivy restaurant, there’s a whimsical cheeriness that’s captivating and uplifting about the space.
NICKEY KEHOE West Hollywood, CA
I love this store in West Hollywood! It features minimalist home furnishings, all with a boho modern flair. It’s elegant and contemporary, yet mixes in beautiful vintage pieces. Nickey Kehoe is a lovely shop that I consider a must-see!