in the studio with lulu frost

explore this inviting flatiron studio space.

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White Office
Photography by BRITTANY AMBRIDGE

With the help of her best girlfriend, Lisa Salzer—founder of the downtown, vintage-inspired jewelry and accessories collectionLulu Frost—gives her Manhattan design studio a hip, budget-friendly makeover.



These improvised wall decals, made from cut strips of black gaffer tape, were inspired by artist Donald Robertson’s high-low creations.

STOOLS

vintage, abchome.com

PENDANTS

Hektar in dark gray ikea.com

In 2004, when Lisa Salzer first launched Lulu Frost, she was just wrapping up her senior year at Dartmouth. “My first customers were my girlfriends and professors,” she recalls. “I sold jewelry out of my dorm room.” More than a decade later, she’s upgraded to a soaring loft in Manhattan’s Flatiron district. For help designing her multifunctional office, Salzer called upon her close friend (and former college roommate) Katie Martinez. Together, the pair cleverly carved the open space into separate areas, each with a distinct purpose: a wholesale showroom, a production space, and a retail store. Then, they selected a series of retro and handmade furnishings (as well as their own DIY effects) for touches of character, energy, and wit. “It took a lot of extremely hands-on work,” Salzer explains, “but you do appreciate your surroundings so much more when you’ve created them.”

White Vignette
Photography by BRITTANY AMBRIDGE

Salzer’s jewelry collections are often influenced by history; for inspiration, she studies classical art and sculpture for compelling silhouettes and patterns.

White Portrait
Photography by BRITTANY AMBRIDGE

Martinez (left) and Salzer hang at the newly remodeled Lulu Frost studio.

White Office
Photography by BRITTANY AMBRIDGE

FLOOR LAMP

Mantis BS1 B in black by Bernard Schottlander dwr.com

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Photography by BRITTANY AMBRIDGE
White Office
Photography by BRITTANY AMBRIDGE

Cultures collide: a French settee upholstered with Japanese shibori cloth is paired with an African Bamileke table.

FABRIC

(on settee) hand-dyed by deLana Textiles, etsy.com 

RUG

Reverb in black by CB2

White Office
Photography by BRITTANY AMBRIDGE

Salzer splattered these display tables with

black paint

to add a dash of drama without breaking the bank!

Green Vignette
Photography by BRITTANY AMBRIDGE
White Office
Photography by BRITTANY AMBRIDGE

Gracefully proportioned windows offer enviable views of the Flatiron district.