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Sometimes we go to IKEA because we need a new coffee table or want to freshen up the sofa with a troop of throw pillows. Most of the time we’re there to add another FRAKTA bag to your never-ending collection.
Over the years, IKEA’s iconic blue hold-all tote has undergone a number of feel-good changes, but its latest makeover is by far our favorite. In anticipation for Pride Month, the Swedish retailer has teamed up with the Human Rights Campaign Foundation (HRCF) to create a limited-edition rainbow tote. One hundred percent of the profits from the new KVANTING shopping bag will go to HRCF’s programs that support LGBT+ children, youth, and families. At just $3.99, we can’t think of an easier way to show your pride this summer—and beyond.
“We believe equality is a fundamental human right and that all homes are created equal,” Rafael Fantauzzi, the diversity and inclusion manager for IKEA U.S., shared in a statement. “We know everyone deserves a home you absolutely love and a workplace where you can be yourself.”
The launch of the limited-edition totes will coincide with the beginning of Pride Month on June 1. The profits received from the sale will go toward existing programs that support training and consultation with schools, child welfare agencies, and others that strive to incite positive change in businesses and tackle discrimination.
“It has never been more important to commit to doing more to protect, affirm and uplift LGBTQ youth, who are at increased risk of bullying, homelessness and violence compared to their non-LGBTQ peers,” says Ellen Kahn, director of the HRC Foundation’s Children, Youth, and Families program.
While we’re suckers for anything clad in the rainbow, IKEA’s initiative goes beyond colorful carry-alls. If you can’t join the celebration with a newly minted KVANTING, check out HRCF’s site to learn how you can donate directly.
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