Chip & Jo Just Added New Holiday Products to Their Target Line—Shop Our Edit

Featuring super-festive bakeware.

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As the modern farmhouse aesthetic continues to dominate both our Instagram feeds and our hearts, we’re more and more inclined to bring a rustic touch to not just our permanent decor, but we also want to incorporate it into our holiday decorations. Lucky for us, Hearth & Hand with Magnolia has just dropped a fresh batch of holiday-themed goods, and they’re as delightful as a fresh coat of snow.

Earlier in the season, the line by Fixer Upper’s Chip and Joanna Gaines released a wide array of holiday offerings, including ornaments, table settings, and elevated decorations. Now the most recent additions to the line focus on the little things that make the holidays special (and stress-free): travel accessories, baking tools, and, of course, plenty of gift-wrapping options. Rose-gold accents, ultra-soft textures, and nature-inspired patterns bring a signature dose of refined and rustic coziness.

If you’ve already decked the halls (guilty as charged), these new additions will be the cherry on top—or dare we say, the metaphorical star on the tree—you’ve been looking for. Shop our nine favorites below.

Multi-Cookie Cutter Sheet, Hearth & Hand with Magnolia, $15.99

Why cut out one cookie at a time when you can cut out 24 at a time?

Slippers & Eye Mask Set, Hearth & Hand with Magnolia, $24.99

Whether you’re traveling far for the holidays or staying comfy at home, this luxe set will help you achieve your vacation nap goals.

Gift Topper Set – Wreath, Hearth & Hand with Magnolia, $7.99

Behold: the tiny detail you need to make your gifts look professionally wrapped.

Cookie Cutter Tree, Hearth & Hand with Magnolia, $1.50

If you’d rather keep things simple, you can’t go wrong with a cute tree cutter.

Gift Wrap Set of 2 – White/Black, Hearth & Hand With Magnolia, $9.99

Simple black-and-white prints look good under every tree.

Gift Bag Sampler Set of Six, Hearth & Hand with Magnolia, $15.99

When your wrapping skills aren’t quite up to par, a chic gift bag can make a major impact.

Large Tote Bag, Hearth & Hand with Magnolia, $34.99

This canvas bag looks way more expensive than it really is—making it a great gift or a place to stash presents.

Gift Box, Hearth & Hand with Magnolia, $4.99

A sturdy, patterned gift box is just what you need to make soft or oddly shaped gifts look totally refined.

Tissue Paper 50ct, Hearth & Hand with Magnolia, $7.99

Unwrapping is half the fun. This printed tissue paper makes it even more so.

More holiday style:

8 Holiday Decorating Ideas That Would Make Joanna Gaines Proud

The Christmas Tree Hack You Never Knew You Needed

Psst—The Best Expensive-Looking Holiday Decorations Are at Target