The Future of Decor Shopping Looks a Little Something Like This

What you see is what you buy.
Anna Kocharian Avatar

By Anna Kocharian

Updated on Oct 12, 2018

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Gallery wall.
Books courtesy of Abrams Books, Assouline, and Chronicle Books; Lounge Chair by The Citizenry

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Somewhere between traditional retail and e-commerce is a pretty innovative way to shop: show homes. There are the major collaborative efforts, like the Kips Bay Decorator Show House, where myriad brands and designers transform a space into a legendary, Insta-worthy space. And then there are the brand-singular ones, like The Future Perfect’s bicoastal always-evolving outpost, Casa Perfect. Either way, it’s the ultimate form of persuasion—what better way to convince someone to buy something than by showing them how it will actually live in their home?

White home exterior.
Photography by Heidi’s Bridge

Pink sofa with photography above.
Sofa, Room & Board; Paint, PPG by Paintzen, Lumbar Pillow, The Citizenry | Photography by Heidi’s Bridge

This summer, we took over a dreamy, beachside cottage in Long Island’s Sag Harbor to do just that, converting the space dubbed the Hamptons Shophouse, with the help of interior designer Katie Lydon, into a light-filled oasis with plenty of covetable design details. 

Dining room with dark mid-century modern furniture.
Dining table and chairs, Room & Board | Photography by Heidi’s Bridge

Walk inside and you’ll find bold artwork from Minted and crisp textiles from Pottery Barn in soothing tones that channel the nearby landscape. While the design scheme of the home skews neutral, graphic pops of color appear around every corner. The kitchen shelves are fully stocked with vibrant tableware, and sunset-hued linens sit pretty in the laundry room. Wander around a little more and you’ll start to feel completely at home.

Open shelving kitchen.
Backsplash, The Tile Shop; Countertops, Formica; Lighting Plates and Switches, Adorne by Legrand; The Dutchess, Great Jones; Glassware, Hawkins NY Photography by Heidi’s Bridge

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Detergent and laundry accessories, The Laundress  Photography by Heidi’s Bridge

Powered by Stage&Shop—a new app that allows users to scan the products in front of them, and then browse, save, and even purchase them on the spot—the space gets rid of the pain point of having to sift through hundreds of items. (Think of all the stores you’d have to go to for the same kind of experience.) Not to mention, it provides relief for those of us too anxious to buy something without getting a literal feel for it. Shopping for a sofa (or dining room set or rug) has never been easier.

Neutral toned bedroom with large scale art.
Mattress, Avocado; Bed, Pottery Barn; Art, Minted | Photography by Heidi’s Bridge

Can’t make it out to the Hamptons? Download the app and shop the home from the comfort of yours.

See more shoppable spaces: Jessie Schuster’s Kips Bay Room Is a Haven for the Modern Woman This Shoppable West Village Townhouse Will Blow You Away These Cool Instagram Interiors Are 100% Shoppable