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Chances are, you’ve heard of Hunter—the renowned British brand, whose iconic rubber rain boots have remained a fashion-forward staple for the better half of the last century. They shot to international fame a few years back when Kate Moss was spotted wearing them at the Glastonbury Festival, and even more so when it was discovered that it also happens to be Kate Middleton’s top choice of boot. And while the brand has never ventured outside of the realm of manufacturing items that fall outside of their domain, their ready-to-launch collaboration with Target is changing all that.
For Target, who has had its fair share of collabs with big name brands and designers alike, this one is just as special: providing an affordable spin on the brand’s offerings. Alasdhair Willis, creative director of Hunter, was keen on utilizing the partnership as an opportunity to work on pieces he otherwise wouldn’t be able to: fashion and home accessories being the more notable items. That said, they didn’t run away from making it a genuine one—allowing Target to integrate their iconic red-frame logo on the pieces and upholding a strict attention to detail and quality.
Read on to see the pieces we’ll be scooping up for all of our outdoor summer needs, available in stores and online this weekend (Saturday, April 14)—and act fast, this one will surely sell out in no time.
Striped Beach Towel, $25
Chances are, you’re probably in need of a new beach towel—and if not, what’s another one to add to your collection? This vibrant pick, which comes available in a curated slew of equally fresh shades, promises to be the ultimate beach essential.
Over-Sized Tote Bag, $35
It doesn’t get any better than a Hunter weekender clad in an oh-so-trendy shade of hunter green. Packing for those weekend jaunts to the beach just got a whole lot easier.
Racquet Game Set, $14
Partaking in classic summer lawn games might just be one of our most favorite pastimes of the season. This travel-friendly paddleball set comes in a handy, zippered case that is just as bright and colorful as the racquets and color-coordinated balls inside.
Cooler Backpack, $50
Coolers are the summer essentials we never think about needing or using—up until the very moment we have to. Before you find yourself at a loss for a convenient way to lug around your go-to brews and spirits (or water and food, you know, for the outdoor enthusiasts), invest in this easy-to-carry option that is sure to please.
Flying Disc, $7
Unlike a traditional frisbee, this lightweight silicon flying disc is ultra flexible—meaning you can easily fold, store, and take it along with you on all your summer outings.
Outdoor Blanket, $35
Crafted from a unique, water-resistant material, this just might be the one essential no summer would be complete without. Whether you’re taking it to the beach, the park, or simply laying it out in the backyard, this oversized blanket can do it all. When not in use, it can be conveniently stored in a sleek, attached bag.
Yellow Backpack, $35
Is there anything quite like a bright yellow backpack? Take on the year’s trendiest hue by way of a versatile carry-all that will go with just about every one of your summer looks.
Hammock, $35
Most hammocks will typically run you a lot more than this affordable option, hence why we won’t even be second-guessing ourselves when it comes to making this buy. Whether you’re camping out in the woods or in the backyard, this one is all about R&R.
Bubble Umbrella, $20
See more new design collaborations:
Amazon Just Launched the Prettiest Ceramics Line Oh Joy Just Created Disposable Dishes You Can Feel Good About Bring the Beach Home With Pottery Barn’s Newest Collab
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