You’ll Want to Copy the Color Palette of this Paris Boutique

Incorporating everything from delicate florals to chic café culture, the new Buly 1803 outpost in Paris has a lush palette to match.

Wood Portrait

photography by MEGHAN MCNEER


“I never wear black. It’s too easy,” says creative powerhouse Ramdane Touhami. For someone who just opened a shop in the Marais—the center of all things Parisian cool—opting for color because it takes more effort seems counter to the neighborhood’s unstudied chic. 

But Touhami and his wife, Victoire de Taillac—who together started the cult French beauty line Buly 1803 three years ago and prior to that successfully revived the historic candle brand Cire Trudon—are not ones to follow the crowd. Their company, which draws on old-world methods and all-natural ingredients, launched stores in London, Tokyo, New York, and Hong Kong this year alone, and the couple’s first book, An Atlas of Natural Beauty, was released in October. 

Wood Study

photography by MEGHAN MCNEER


The Marais outpost is the second L’Officine Universelle Buly in Paris, and it operates much like a laboratory. In addition to housing the company offices and apothecary, the roughly 2,000-square-foot space encompasses a neon-lit onigiri takeout counter, a small shop for dried and preserved flowers, a light-filled concept studio with rotating collections, and a Belle Époque–inspired café with homemade madeleines arriving daily.

The ambitious mash-up of styles, eras, and offerings could easily get lost in translation, but each corner shares a sensitivity to detail, quality materials, and craft—from calligraphed labels to water-based perfumes.

Gray and Red Dining room

photography by MEGHAN MCNEER


Another unifier: richly layered colors—with barely a swatch of black in sight. Contrasting deep burgundy and bottle-green marble countertops subtly differentiate the café from the apothecary, where Pompeian-style frescoes and polished oak cabinets crawl all the way to the ceiling in a playful trompe l’oeil.

Crimson velvet-lined display cases and 1930s-era brass clothing racks come from Touhami’s own collection (he has hundreds more in storage). 

Gray and Taupe Vignette

photography by MEGHAN MCNEER


Like “a wink at the past,” Touhami and de Taillac allow the history of a space to inform how they will transform it. And the building is not short on stories.

Tucked in the back courtyard, the concept store was the former foundry where Auguste Rodin’s The Thinker was cast, and the plaster molds artfully scattered on the flower shop’s floor were made by the same company that created those at the Château de Versailles—and meant to look “as if the previous owners simply left some things behind,” according to Touhami. Laissez-faire style—done with intention.

Gray Vignette

photography by MEGHAN MCNEER


[A display in the flower shop.]

Blue and Brown Vignette

photography by MEGHAN MCNEER


[A selection of Buly 1803 products: Micellar water, $45; Cream for hands and feet, $41; Perfume stone, $77; Alexandria scented matches, $18.]

Brown Vignette

photography by MEGHAN MCNEER


[A selection of Buly 1803 toothpaste in mint cilantro cucumber, orange ginger clove, and apple of montauban.]

Wood Shop interior

photography by MEGHAN MCNEER


[The cafe serves fresh madeleines, sweets, and a full coffee menu. Deep burgundy marble countertops set it apart from the apothecary's forest green marble.]

Gold Vignette

photography by MEGHAN MCNEER


[Shades of bubblegum pink, cherry red, and cobalt blue pop against the boutique’s dark wood and marble surfaces.]

Green and Red and White Shop interior

photography by MEGHAN MCNEER


[The velvet-lined display cases and 1930s-era brass clothing racks come from Touhami’s own collection.]

Wood Portrait

photography by DOMINO


Get the color palette: 

Rectory Red, Farrow & Ball
Silky White, Behr
Ultramarine 1:1 by Rosco, PNTA
Rhododendron, Benjamin Moore
Essex Deep Green, Pratt and Lambert
Manitou Blue, Sherwin Williams

Blue and Pink Vignette

photography by MEGHAN MCNEER


This story originally appeared in the Winter 2017 issue under the headline The Imaginarium.

Read more from the Winter 2017 issue:
So You Got Married—Here’s How to Be the Best Spouse Ever
A Minimalist Los Angeles Home Where Quiet Is Key


Published on December 16, 2017 - 5:30am EST

Next Story

How a Designer Turned an Empty Hallway into a Library

This NYC apartment may inspire you to restructure your floor plan.

Read Next Story
from around the web