photography by WILL ANDERSON
Before you put your house on the market, you might want to consider giving it a slight makeover. According to recent findings by Zillow, homes with walls painted in shades of blue or light gray may sell faster and at a higher value.
To reach this conclusion, Zillow’s 2017 Paint Color Analysis examined over 32,000 photos from homes that have sold across the country. The results showed that those featuring blue hues sold for around a $5,400 premium. Specifically, navy blue doors, slate blue dining rooms, cadet blue bedrooms, and soft grey-blue kitchens all sold particularly well.
However, the clear winner was light blue bathrooms. From pale blue to periwinkle, soft blue bathrooms topped the chart at up to $5,440 more than expected.
Other soft shades, such as oatmeal or “greige” —a mixture of gray and beige—also did well.
According to Svenja Gudell, Zillow’s chief economist, color is a key factor in the decision to purchase a home.
"Painting walls in fresh, natural-looking colors not only make a home feel larger, but also are neutral enough to help future buyers envision themselves living in the space,” said Gudell. “Incorporating light blue in kitchens and bathrooms may pay off especially well as the color complements white countertops and cabinets, a growing trend in both rooms."
While cooler, soft hues seem to be unanimously more profitable, certain colors had a negative impact on selling price. Bold, warm colors such as marigold, terracotta, and brick red saw an estimated loss of up to $2,031.
The biggest offender? No color at all: Houses with bathrooms painted in a white or off-white shade went for approximately $4,035 less than similar houses.
This year’s findings mark a shift in public taste. Zillow’s 2016 report saw the highest-earning homes include cream or light yellow-painted kitchens at up to a $1,360 premium. Purple hues like mauve and lavender in dining rooms were also popular, upping the value by $1,122.
So while there doesn’t seem to be any permanent consensus on the ideal color for your home as buyers’ perception is constantly changing, it looks safe to say that for those selling in the immediate future, blue is the way to go. Time to start testing out blue paint swatches.
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