J. Crew’s 'Cool Girl' Beauty Is Out of This World

We just found the retailer's best-kept secret: the beauty department.

Photography by J. Crew

There has been a lot happening at J. Crew recently, and the brand is aggressively updating its offerings—and that’s very good news for you, specifically in the beauty department. The old J. Crew had some beauty offerings—a few polishes, a few lip balms maybe, a hair tie here or there—but new J. Crew is all about those cool-girl beauty staples, from "lit from within" highlighters, to one-of-a-kind cleansing wipes, and nail polishes and lip glosses you’ll only find there.

Here, we’ve rounded up just a few of our very favorites we’re loving right now. (And it was hard, considering everything there is pretty great.) Prepare J. Crew’s beauty selection to be your newest obsession.

Photography by J. Crew

Veque Nail Polish, $18

Okay, we thought we’d seen it all, until we saw Veque’s nail polish. How extraordinarily unique is each one of these bright polishes? It’s as if they ran through our wishlist of dream colors—how beautiful is that dreamy Faded Wisteria tone of blue?—and each is free of toxins often found in nail polish.

Photography by J. Crew

Milk Makeup Lip & Cheek in Rally, $24

No one has more fun than Milk Makeup. And this multi-purpose stick can be used on-the-go on lips or cheeks, or as eyeshadow. This formula specifically includes Milk Melt Technology, which has a unique blend of coconut waxes that melt into your skin for flawless application. The Rally hue is a pretty and flattering shade of mauve.  

Photography by J. Crew

Make Lipstick, $25

And no one is cooler than the ultimate cool-girl brand Make. Everything is universal, multipurpose, good for your skin, and flattering for all tones. Their lipsticks go on so smooth and are paraben-free, too. And that Scarlet Oak shade is the most gorgeous pop of red. Run, don’t walk, to grab one.

Photography by J. Crew

Odeme Candle, $50

These minimalist, pop-of-color dreams smell like minimalist, pops of color, too. Meaning, the scents are simple and focused, yet complex: Desert Rose smells of just fresh rosewater, the Nightbloom like jasmine, and Oceana like the briny sea.

Photography by J. Crew

Project M By Petite Amie Skincare Charcoal Sheet Mask, $8

This K-beauty brand has exploded over the last few years, mainly because the packaging is just so epic. But this charcoal sheet mask is also super epic at wiping out acne and calming skin with charcoal and Vitamin B.

Photography by J. Crew

Lanolips Tinted Balm, $14

Our love for Lanolips knows no bounds, so thankfully the lanolin-based brand is now available at J. Crew. This tinted balm version not only really sticks on lips for hours, but it leaves a super sheer, slight pink tint behind. Perfect for everyday/all-day reapplication.

Photography by J. Crew

Odeme Nail Polish, $12

Okay, so we love Odeme's candles, but now we can love their polishes, too. Odeme’s selection of colors are super unique, and go on super smooth. (And that bottle design is pretty cool, right?)

Photography by J. Crew

Pinch Provisions Nail Polish Remover Kit, $8

Nail polish remover, on the go! An 8-pack of polish remover, in handy sheets, perfect for those last minute polish fixes at your desk, in the car, or on vacation.

Photography by J. Crew

Apa Lip Loofah, $18

Winter lips are practically crying out for this exfoliating lip scrub. This one is particularly great though because the brand is founded by a dentist, who takes into account both your teeth, mouth, and lips with their simple and effective lip products.

Photography by J. Crew

Peach & Lily Dream Sheet Mask Set, $15

The leaders in bringing K-beauty innovation to the US, Peach & Lily are always at the forefront of skincare innovation. Their mask set is extraordinarily effective and each one of the three masks targets a specific need, like hydration, smoothing, or plumping tired skin.

Photography by J. Crew

Essentials by Rosie Jane Cheek & Lip Gloss, $22

Celebrity makeup artist Rosie Jane Johnston has handcrafted the perfect multi-purpose tint, and made it entirely organic. Jojoba seed oil, shea butter, and coconut extract combine with natural tinting for a gorgeous pop of color for lips and cheeks. We’re big fans of the deep poppy shade, too.

Photography by J. Crew

Spela Cosmetics Matte Lip Tint, $18

Portland-based Spela is crazy selective with the ingredients that go into their liquid lipstick. But even with all the gunk that’s excluded from their lip tint, it still stays on all-day long, either in a wash of—depending on your color choice—bold red, berry, or peachy nude.

Photography by J. Crew

Flaunt by Lauren Napier Face Wipes, 5-Pack, $12

The handiness of makeup remover wipes, but taken to the next level with a gentle, pure mix that removes every ounce of sunscreen, residue and products. Perfect to always have in your bag for the gym, a sleepover, or when re-applying lipstick.

Photography by J. Crew

Clear Makeup Pouch, $19.50

How gorgeous is this holographic makeup pouch? Holographic products are already really having a moment right now, and this is ideal for both makeup, and honestly, just as a clutch on it’s own. *Buys 3 for herself*

Keep on keeping on the beauty bandwagon:
Anthropologie Has Secretly Built the Best Beauty Section
Epic Beauty Tricks From Our Favorite Girl Bosses

Foolproof Gifts for the Beauty Fan In Your Life

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Published on February 26, 2018 - 2:35pm EST

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