ApotheCARE Essentials The Booster Shampoo, CVS, $12.99
Launched by Unilever at the end of 2017, ApotheCARE Essentials
is especially affordable (everything retails from $10.99to $12.99!) and the whole line is free of silicones, parabens, and dyes (and New York’s coolest hair stylist Teddi Cranford
is their lead stylist). This shampoo is the talk of the town (or at least the CVS comments section for this product), specifically for it’s volume-boosting skills. Rosehip oil, geranium, and aloe vera give fine and flat hair a much appreciated, last-all-day type of lift.