Vicki Fulop, the founder of Brooklyn-based Brooklinen, started a linen company because she and her husband Rich were looking for something super simple: a place to buy beautiful and ridiculously comfortable sheets that didn’t cost a fortune. While shopping for new bedding as a young couple, they found that high-end, designer bedding was gorgeous but overpriced, while the options at big box stores were overwhelming and unreliable in terms of quality. “We began researching the bedding industry out of curiosity and found that it was very opaque and antiquated,” Fulop explains. “Retailers were selling high-end bedding at up to ten times markup, inflating thread counts, and operating on bloated supply chains that added to cost but not quality.” Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become after spending one year educating themselves on the industry, visiting factories and sampling fabrics. The brand started out with just one product line, the Classic percale weave sheets, and has since added Luxe (our sateen weave), down and down-alternative comforters and pillows, throws and candles. Brooklinen offers mix and match functionality where you can purchase pre-set bundles of sheets or a la carte combinations in whatever colorways you want.
From $35; brooklinen.com