Why I've Been Recommending This Product to Everyone I Know

Morihata’s Chikuno Cube is part air purifier, part stylish decor item.

Illustration by PHUONG NGUYEN

If you live in a big city, you’re well aware of the pollution that pretty much monopolizes the city on a daily basis—and if you’re not, well, it’s time you started paying attention. Studies show that people who live in deeply polluted cities and have chronic exposure to air pollution can suffer from a number of issues, including irritated airways, chronic obstructive pulmonary disease, and even lung cancer… which is disturbing, to say the least.

So, what should you do about it? Don’t stress out, because there’s a solution... and it’s super chic to boot. An air purifier can help to remove impurities from the air, reduce airborne germs, and even help with odors, which is perfect if you live in a small space. But honestly, most air purifiers on the market are quite ugly, and require a ton of machinery to set up, which is why I’ve found the ultimate solution: Morihata Chikuno Cube, which is so stylish and effective that it sold out on Urban Outfitters in less than a month.

Here’s how this amazing product works: By using activated charcoal (yes, the same ones you use for purifying your water) and clay minerals, the pores in the product allow it to remove impurities from the air by sucking it up. The pretty design looks sort of like a honeycomb, and is engineered to amplify the total surface area of charcoal in the product—thereby improving its effectiveness, allowing it to suck grime, dirt, and moisture out of areas up to 17 square feet. It’s also all-weather friendly, so don’t stress about putting it near your window or even a refrigerator; it’ll be just fine.

And can we talk about style for just one second? Designed by Japanese brand Chikuno Life (seriously, is there anything the Japanese can’t do?), this sleek and sophisticated look is minimalist to the max, and the wood finish is so stylish and on-trend. You won’t even notice it’s there, which is kind of the point: The company wants to bring high-quality Japanese home goods to the world market, and we have to say, they’re totally succeeding.

I know what you’re thinking: There’s no way a tiny cube that doesn’t even require you to plug it in works to clear your home of impurities. But let me tell you how effective it is: I personally swear by it, and bought it through a friend’s recommendation at Urban Outfitters almost six months ago, when a knee injury meant I would be staying home most of the day. As someone who cooks a lot, I found that placing this mini purifier in my kitchen made strong smells (even fish!) disappear in less than 10 minutes, when they previously used to take hours. And I breathe so much better when the product is next to my bed, and also spring allergies? GONE. That’s how magic it is.

It’s also super easy to clean and care for: Firstly, since it’s so portable, you can carry it from room to room with ease, whether you’re entertaining party guests, need a good night’s rest, or are just whipping up something in the kitchen. To clean, the company recommends leaving it out in the sun for six hours once a month (this refreshes the charcoal in the product), so I just leave it in my tiny balcony (#blessed) on any given day before I head to work. And since it’s so cute and portable, it blends in with everything in my home. It comes in both light and dark colorways, and I guarantee you can find the perfect spot for it in your own small space as well.

So, where do you buy this life-changing product? Well, while you wait anxiously for Urban to restock, you can score the Chikuno Cube on Anthropologie for $72. And if you want to really splurge, the ultra luxe Large Cube retails on the site for $202, but since it has more honeycomb airways, it’s recommended for places much larger than a tiny NYC apartment. But hey, you do you.

See more wellness products:
Nearly 8,000 Sephora Shoppers Are Crazy for This 'Life-Changing' Product
9 Trader Joe's Beauty Products You'll Wish You Already Knew About
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Published on June 02, 2018 - 5:15am EDT

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