Diversify Your Payment Options
When you operate any sort of e-commerce business, an array of payment options is necessary. People want to be able to do business with you without worrying about limitations.
If you are limited in the payment options that you offer, you're only decreasing the potential amount of business you can receive. In this day and age, you should offer it all -- from debit and credit cards, to PayPal, eChecks
Giving your consumer these options means that you can conduct business across a variety of platforms and open yourself up to more demographics. You'll also be able to take in all sorts of international business, which is very much the name of the game in today's e-commerce market. Having access to digital payments makes the exchange rate process straight forward, and allows you to grow the reach of your business.
When you offer these sorts of services, make sure that you advertise them clearly so that customers know their options. In addition to logos with all payment options, make sure that you create a FAQ and keep it updated.
In this day and age, people are more comfortable than ever with digital payments. With platforms like Venmo and Cash app, people are able to send money to their friends on the fly, so they'll expect the same from any e-commerce company that they choose to do business with.
Make it as easy as possible on your customers and you'll always have their business.